What are the responsibilities and job description for the Senior Manager, Digital Marketing & Paid Media position at Springs Window Fashions?
Description
About Springs:
Springs Window Fashions has been a leader in the window treatments industry since 1939. Headquartered in Middleton, WI, we operate across 14 locations in North America with a team of over 6,000 associates. Our diverse portfolio of brands—including Bali, Graber, SunSetter, and Mecho—can be found in major retailers, designer showrooms, and commercial spaces worldwide. As a privately owned company, we are committed to delivering The Best Experience —for our consumers, channel partners, and associates—through innovation, quality, and exceptional service.
Role Overview
We are seeking a results-driven and strategic Senior Manager of Digital Marketing & Paid Media to lead our performance-driven media efforts and oversee key marketing partnerships. This role will manage the full spectrum of digital marketing programs—from paid media to lifecycle marketing—while serving as a key liaison with external agencies and retail partners. The ideal candidate is equally comfortable developing strategy, managing execution, and leading a high-performing analytics team to drive measurable business growth.
Key Responsibilities
Paid Media & Agency Management
Education and Experience
About Springs:
Springs Window Fashions has been a leader in the window treatments industry since 1939. Headquartered in Middleton, WI, we operate across 14 locations in North America with a team of over 6,000 associates. Our diverse portfolio of brands—including Bali, Graber, SunSetter, and Mecho—can be found in major retailers, designer showrooms, and commercial spaces worldwide. As a privately owned company, we are committed to delivering The Best Experience —for our consumers, channel partners, and associates—through innovation, quality, and exceptional service.
Role Overview
We are seeking a results-driven and strategic Senior Manager of Digital Marketing & Paid Media to lead our performance-driven media efforts and oversee key marketing partnerships. This role will manage the full spectrum of digital marketing programs—from paid media to lifecycle marketing—while serving as a key liaison with external agencies and retail partners. The ideal candidate is equally comfortable developing strategy, managing execution, and leading a high-performing analytics team to drive measurable business growth.
Key Responsibilities
Paid Media & Agency Management
- Lead planning, execution, and optimization of all paid digital campaigns (search, display, social, video, programmatic) and TV advertising.
- Serve as the primary point of contact for media and creative agency partners, ensuring alignment with brand objectives and ROI goals.
- Own budget management, media mix allocation, and performance reporting across channels.
- Oversee co-marketing initiatives with retail partners, ensuring consistent brand presence and effective demand generation.
- Collaborate cross-functionally with sales and channel teams to align marketing programs with partner goals and shopper journeys.
- Drive customer engagement and retention through email, SMS, and targeted paid media campaigns.
- Develop segmentation, personalization, and testing strategies to improve performance and enhance customer experience across the lifecycle.
- Partner with internal teams to ensure seamless integration of lifecycle marketing with broader digital efforts.
- Manage the digital marketing analytics function, ensuring accurate tracking, reporting, and actionable insights across all digital channels.
- Guide the development of dashboards and KPIs that measure marketing effectiveness, attribution, and ROI.
- Translate data into recommendations that inform media strategy, creative optimization, and audience targeting.
Education and Experience
- Bachelor’s degree in Marketing, Business, Communications, or related field; MBA a plus.
- A minimum of seven years of experience in digital marketing, with a focus on paid media, agency management, and lifecycle marketing.
- Demonstrated success managing multimillion-dollar media budgets across digital and traditional channels.
- Strong understanding of digital analytics platforms (Google Analytics, Adobe, etc.) and marketing automation/CRM tools.
- Experience with retail or channel marketing strongly preferred.
- Our Core Value: We do the right thing, always
- Our Seven Cultural Behaviors
- Empowerment - We trust our people.
- Ownership - We take 100% responsibility for our roles actions, and results.
- Leadership - We all lead by example and talk direct with respect (DWR).
- One Team - We are One Springs Team.
- Customer First - We consider our customers' needs before every decision.
- Continuous Innovation - We are constantly learning, innovating, and improving.
- Speed - We define priorities and operate with a sense of urgency and agility.