What are the responsibilities and job description for the Assistant Director of Marketing position at Spinnaker Resorts?
WHO WE ARE
Spinnaker Resorts develops, markets and provides property management for 12 resorts that offer different experiences, as each location has unique topography and local flavor. From the low-key coastal paradise of Hilton Head Island, South Carolina, to the sunny shores of Ormond Beach, Florida, to the neon and natural draw of the Ozarks in Branson, Missouri, or to the historical charm of Williamsburg, Virginia – Spinnaker Resorts has developed resorts that our owners and guests love to return to after previously experiencing vacation days filled with leisure and exploration.
An award-winning vacation ownership company, Spinnaker Resorts offers a variety of opportunities for talented individuals who seek a rewarding career in helping make vacation ownership dreams come true. What makes us memorable, in addition to our excellent quality accommodations, amenities and property management, is our company’s exceptional customer service and dedication to our owners and guests.
As we continue to expand our operations, consider starting a career with a company made up of over 600 industry professionals dedicated to one common goal: providing our owners and guests with the most extraordinary vacation experience possible.
Click here to meet the Spinnaker Family! Testimonials from team members from various locations and roles. Could you see yourself joining our team?
JOB DESCRIPTION SUMMARY
Under general supervision the Assistant Director of Marketing, plans, organizes, implements, and oversees daily operations of Local Promotions/Trade Show program. Recruits, trains, and supervises a staff of Local Promotions/Trade Show Representatives. Develops and implements new procedures to enhance ongoing Local Promotions/Trade Show activities to generate resources in support of development activities. Self-Generates qualified guests to attend timeshare previews.
DUTIES AND RESPONSIBILITIES
- In field training, educating, motivating, and producing tours of all Local Promotions/Trade Show staff daily
- Manages dress code and rules and processes of all staff and locations that generate package sales and direct tours
- Provides advanced training/classroom and onsite training to all underperforming staff and new hires
- Keeps all locations looking professional, cleaned, and stocked with all approved marketing materials
- Recruits new hires and re-hires
- Manages housing expenses and chargebacks in conjunction to Regional Director and Site Director’s direction
- Manages staff by hours per tour and VPG numbers dictated by budgets
- Responsible for all setups and break downs of special events, shows, fairs and any other additional tour/lead generating locations
- Develops, revises, and implements strategies to meet and exceed Tour/Package sales and VPG goals
- Plans and projects Local Promotions/Trade Show budgets, plans, and goals; prepares program proposals and evaluation reports
- Supervises personnel, which typically includes recommendations for hiring, firing, performance evaluation, training, work allocation, and problem resolution
- Liaison with the key Local Promotions/Trade Show locations to ensure Spinnaker maintains the highest level of professionalism and integrity with the location contacts
- Develop and recommendation of new locations. All proposals must include a cost analysis to not exceed budgeted tour cost
- Performing other related duties & special projects as requested
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED
- Ability to supervise and train staff, including organizing, prioritizing, and scheduling work assignments
- Ability to develop and implement Local Promotions/Trade Show procedures and protocols
- Knowledge of Local Promotions/Trade Show practices and conventions
- Ability to communicate effectively, both orally and in writing
- Ability to develop budgets and proposals for Local Promotions/Trade Show programs
- Ability to analyze and solve problems
- Knowledge of marketing media and funding sources
- Ability to investigate and analyze information and to draw conclusions
- Ability to foster a cooperative work environment
- Employee development and performance management skills
- Proficient with Microsoft Office, and Excel
- Ability to work in an outdoor environment
OPTIONAL SKILLS A PLUS
- Knowledge of Spinnaker Resorts and the timeshare industry
BENEFITS (if eligible)
- Weekly Pay and Direct Deposit
- Health Insurance (Medical/Vision/Dental)
- Company-Paid Life Insurance
- Paid Time Off (PTO) Program
- Paid Vacation and Holiday Pay
- 401 (K) Retirement Plan with a Company Match (based on eligibility)
- Employee Wellness Programs
- Fitness Center Reimbursement
- Ongoing Professional Development Opportunities
- Employee Family & Friends Discounted Stays
- Various Employee Discounts (Local Businesses and National Retailers)
- Employee Recognition and Appreciation Events (Annual Employee Picnic & Holiday Party)
- Company-Supplied Uniforms and Equipment (Applicable Positions)
- Flexible Work Schedules