What are the responsibilities and job description for the Senior Director Growth position at SPG - Specialty Program Group?
About Specialty Program Group
Specialty Program Group (SPG) is the wholesale & MGA division of HUB International. SPG acts in a holding company capacity acquiring best in class underwriting businesses to operate independently under discrete brands (portfolio companies).
About Squaremouth And The Role
Squaremouth, a SPG company is the nation’s leading travel insurance marketplace, is seeking a Sr. Director of Growth Marketing to drive scalable, measurable growth across strategic partnerships, affiliate marketing, and customer lifecycle programs.
This is a highly visible, hands-on role responsible for expanding our acquisition channels, optimizing customer retention, and strengthening the value of the Squaremouth and Tin Leg brands.
Reporting directly to the CMO, this leader will shape how we attract, convert, and retain travelers from first impression to repeat purchase.
What You’ll Do
Strategic Partnerships & Affiliate Growth
Disclosure required under applicable law in California, Colorado, Illinois, Maryland, Minnesota, New York, New Jersey, and Washington states: The expected salary range for this position is $185,000-$200,000 plus additional annual bonus opportunity. This compensation will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level. HUB International is proud to offer comprehensive benefit and total compensation packages: health/dental/vision/life/disability insurance, FSA, HSA and 401(k) accounts, paid-time-off benefits such as vacation, sick, and personal days, and eligible bonuses, equity and commissions for some positions.
#SPG
Department Marketing
Required Experience: 7-10 years of relevant experience
Required Travel: Negligible
Required Education: Bachelor's degree (4-year degree)
HUB International Limited is an equal opportunity employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations.
E-Verify Program
We endeavor to make this website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the recruiting team HUBRecruiting@hubinternational.com. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Specialty Program Group (SPG) is the wholesale & MGA division of HUB International. SPG acts in a holding company capacity acquiring best in class underwriting businesses to operate independently under discrete brands (portfolio companies).
About Squaremouth And The Role
Squaremouth, a SPG company is the nation’s leading travel insurance marketplace, is seeking a Sr. Director of Growth Marketing to drive scalable, measurable growth across strategic partnerships, affiliate marketing, and customer lifecycle programs.
This is a highly visible, hands-on role responsible for expanding our acquisition channels, optimizing customer retention, and strengthening the value of the Squaremouth and Tin Leg brands.
Reporting directly to the CMO, this leader will shape how we attract, convert, and retain travelers from first impression to repeat purchase.
What You’ll Do
Strategic Partnerships & Affiliate Growth
- Own and evolve the end-to-end strategy for all affiliate and partner relationships, optimizing existing channels while developing new, high-impact growth opportunities.
- Drive 5% YoY revenue growth from affiliates through data-driven optimization, reactivation, shifting payment structures, and targeted acquisition of new partners.
- Leverage HUB International’s network to identify and close strategic partnerships with travel agencies, hotel groups, airlines, and associations.
- Expand Tin Leg’s product distribution, securing placement on travel insurance marketplaces, OTAs, affiliate networks, and other travel content platforms to increase visibility and market penetration.
- Collaborate cross-functionally with SEO, PR, and content teams to drive high-value backlinks and co-marketing opportunities with trusted organizations.
- Build and scale a performance-driven lifecycle marketing program that doubles email-attributed sales.
- Design, launch, and optimize automated campaigns across key customer touchpoints, including:
- Abandoned Cart – recapture incomplete purchases.
- Renewal & Re-engagement – increase repeat purchase rates and long-term retention.
- Customer Nurture – deliver personalized content, seasonal insights, and relevant product education.
- Churn Reduction – proactively address service pain points surfaced through customer reviews and support data.
- Lead audience segmentation, testing, and personalization across channels using tools such as SendGrid, GA4, VWO, and UserTesting.
- Map and measure the end-to-end customer journey to identify friction points and opportunities for conversion lift.
- Experiment and iterate to improve key KPIs, including account signups, returning customer rate, quote-to-sale conversion, and average order value.
- 8–12 years of experience in growth, lifecycle, or partnership marketing; ideally in travel, insurance, or marketplace businesses.
- Proven success scaling affiliate or partner programs with measurable revenue outcomes.
- Deep understanding of performance metrics, funnel conversion, and customer retention.
- Hands-on experience with email/lifecycle automation and A/B testing tools (e.g., SendGrid, HubSpot, VWO, GA4).
- Exceptional cross-functional leadership and communication skills, with the ability to influence across marketing, product, and executive teams.
Disclosure required under applicable law in California, Colorado, Illinois, Maryland, Minnesota, New York, New Jersey, and Washington states: The expected salary range for this position is $185,000-$200,000 plus additional annual bonus opportunity. This compensation will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level. HUB International is proud to offer comprehensive benefit and total compensation packages: health/dental/vision/life/disability insurance, FSA, HSA and 401(k) accounts, paid-time-off benefits such as vacation, sick, and personal days, and eligible bonuses, equity and commissions for some positions.
#SPG
Department Marketing
Required Experience: 7-10 years of relevant experience
Required Travel: Negligible
Required Education: Bachelor's degree (4-year degree)
HUB International Limited is an equal opportunity employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations.
E-Verify Program
We endeavor to make this website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the recruiting team HUBRecruiting@hubinternational.com. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Salary : $185,000 - $200,000
