Marketing Manager

Overview

Our client, a leading Charlotte homebuilder, is seeking a Marketing Manager to lead the development and execution of the division’s strategic marketing plan. This role ensures brand consistency, supports sales leadership, and oversees marketing initiatives across all active and upcoming communities. The position also supervises a small team.

Job Summary

• Coordinate advertising and public relations with the ad agency for current communities
• Direct and participate in the design of flyers, direct mail, brochures, signage, and sales office materials
• Manage branding and compliance across model homes, advertising, signage, and collateral
• Oversee marketing for all communities and approve materials including ad campaigns, press releases, website designs, e‑blasts, logos, and direct mail
• Hire and manage vendors for model home openings
• Identify and prioritize marketing objectives and manage digital and on‑site campaigns
• Lead online branding and communication through website, mobile, and email marketing
• Support digital and traditional marketing needs including strategy, planning, targeting, implementation, reporting, and optimization
• Analyze user journey data, website performance, and campaign reporting to manage revenue, costs, and ROI
• Track marketing programs across channels and monitor the funnel from inquiry to closed opportunity
• Maintain model homes post‑opening and coordinate cleaning, plant care, and landscape maintenance

Qualifications

• Bachelor’s degree (Master’s in Marketing/Advertising/Communications preferred)
• 4–6 years of digital marketing experience
• Advanced knowledge of SEM, meta tags, Panda/Penguin algorithms, and PPC
• Strong knowledge of MLS, Zillow, and Realtor.com
• Expertise in Google Analytics, social media, Adobe Creative Suite (InDesign, Photoshop), photography, and video editing
• New home sales marketing experience preferred
• Strong written and verbal communication skills and creative thinking