Senior Manager, UX Strategy

Senior Manager, UX Strategy Job Summary:

Sparks Group is partnering with a premier technology and management consulting organization to identify a Senior Manager, UX Strategy for its McLean, VA office. This leadership role is responsible for shaping the organization's digital experience strategy, with primary ownership of the corporate website and its connection to broader marketing, branding, and customer engagement initiatives.

The successful candidate will establish a long-term vision for digital experiences, ensuring every interaction supports business objectives while delivering an intuitive and engaging user journey. This leader will oversee UX strategy, design governance, and website optimization while managing a high-performing team of UX professionals.

This position requires a balance of strategic leadership and hands-on execution. The ideal candidate enjoys mentoring others while remaining actively involved in design reviews, user experience improvements, and cross-functional collaboration. You will work closely with teams across marketing, technology, analytics, content, and digital production to create seamless, data-driven customer experiences.

Due to the nature of the work, applicants must be U.S. citizens.

Senior Manager, UX Strategy Responsibilities:

• Develop and execute a comprehensive digital experience strategy that aligns user needs with organizational goals.
• Lead the vision, roadmap, and ongoing evolution of the company's website as a key marketing and business development platform.
• Guide UX initiatives across digital properties to ensure intuitive navigation, accessibility, usability, and consistent visual design.
• Coach and mentor UX professionals while providing direct feedback and support on design initiatives.
• Build, maintain, and govern enterprise design standards, reusable UI components, and scalable design frameworks.
• Design connected customer journeys across multiple channels, including web, email, marketing automation, and sales engagement platforms.
• Establish success metrics, dashboards, and reporting methodologies to evaluate digital experience performance.
• Champion a culture of continuous improvement through user research, experimentation, testing, and optimization.
• Partner with executive leadership and business stakeholders to translate organizational priorities into user-centered digital solutions.
• Foster collaboration across marketing, creative, content, analytics, and technology teams while driving operational excellence within the UX function.

Senior Manager, UX Strategy Qualifications:

• Bachelor's degree.
• Minimum of 10 years of experience in user experience, digital product design, customer experience strategy, product management, or a related discipline, including people leadership.
• Demonstrated expertise in UX methodologies, interaction design principles, information architecture, and usability standards.
• Proven success creating and expanding enterprise design systems and component libraries.
• Experience managing UX teams responsible for large-scale digital products or enterprise websites.
• Strong ability to influence stakeholders, build consensus, and communicate with executive leadership.
• Comfortable working within large, cross-functional organizations with multiple stakeholders and competing priorities.
• Knowledge of web analytics, conversion optimization, experimentation frameworks, KPI development, and data-informed decision making.
• Portfolio demonstrating strategic UX thinking, polished design execution, measurable business impact, and ownership of complex digital initiatives.
• Ability to combine strategic planning with hands-on contributions throughout the design lifecycle.

Senior Manager, UX Strategy Preferred Qualifications:

• Experience with marketing automation technologies such as Marketo or Salesforce Marketing Cloud.
• Familiarity with personalization, audience segmentation, or customer journey platforms, including Adobe Target and customer data platforms (CDPs).
• Background supporting B2B and/or government-focused organizations with complex buying cycles.
• Working knowledge of SEO, digital content strategy, and web analytics best practices.
• Experience supporting sales enablement initiatives and integrating digital experiences into the customer lifecycle.
• Familiarity with enterprise content management systems such as Adobe Experience Manager (AEM) or Contentful.
• Understanding of modern customer data ecosystems, including data lakes and related technologies.
• Knowledge of accessibility regulations and WCAG standards.