What are the responsibilities and job description for the Marketing Manager position at Southland Transportation Group?
MARKETING MANAGER
RESPONSIBILITES
- Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation.
- Develop and execute marketing strategies and campaigns for the company.
- Assist in creating and managing content for various marketing channels, including social media, email marketing, and website.
- Conduct market research to identify trends and opportunities for marketing initiatives.
- Support the development and execution of performance marketing campaigns, including paid search, display advertising, and social media advertising.
- Assist in copywriting and editing marketing materials, ensuring brand consistency and messaging accuracy.
- Monitor and analyze campaign performance metrics to optimize marketing efforts.
- Assist in managing marketing automation platforms and CRM systems.
- Coordinate with internal teams and external vendors to ensure timely execution of marketing projects.
QUALIFICATIONS
- Bachelor's degree in marketing or related field.
- Proven experience in digital marketing, preferably in a coordinator or similar role.
- Strong understanding of performance marketing principles and tactics.
- Proficiency in digital marketing tools.
- Excellent research skills to gather market insights and identify target audiences.
- Experience with email marketing platforms and content management systems (CMS).
- Basic knowledge of HTML5 for email template customization is a plus.
- Adobe, Social Media Platforms, Photoshop, Microsoft Office.
- Strong written and verbal communication skills for effective copywriting and collaboration with team members.
BENEFITS
- Health and Dental Insurance
- Vision Insurance
- Short Term & Long-Term Disability Insurance
- Flexible Benefits Plan
- Life Insurance
- 401k including employer contributions.
- Paid vacation, sick & holidays.
- Employee Assistance Program
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
Salary : $50,000 - $60,000