What are the responsibilities and job description for the Digital Media Specialist position at Southfield, City of (MI)?
Design high-impact visual content including graphics, campaigns, presentations, and branded materials Produce and edit multimedia content (video, photography, motion graphics) for digital platforms Contribute to the creative development of City campaigns, initiatives, and public awareness efforts Develop content that informs and actively engages residents, encouraging participation and interaction Support community engagement efforts by translating City programs and services into accessible, compelling content Interact with the public through digital platforms to help foster a strong and connected community presence Maintain and enhance the City’s website, ensuring content is engaging, accessible, and up to date Improve user experience through thoughtful content layout and visual presentation Manage updates within the City’s Content Management System (CMS) Develop and execute creative social media content across platforms Create engaging, platform-specific content that drives awareness and interaction Provide real-time social media coverage of City events, programs, and initiatives Write and edit press releases, media advisories, feature stories, and public service announcements Produce high-quality publications including newsletters, speeches, and promotional materials Ensure all content aligns with AP Style and the City’s voice and brand standards Support planning and promotion of City events through creative campaigns and materials Attend City events to capture photo/video content and provide live or same-day coverage Assist in ensuring events are visually cohesive, well-branded, and effectively communicated Collaborate with departments to translate complex information into clear, visually compelling communications Support media relations and coordination with local and regional news outlets Maintain consistency across all City communications and branding Other duties as assigned
- Bachelor’s degree in Graphic Design, Communications, Public Relations, Digital Media, or related field
- Two (2) years of experience in graphic design, multimedia content creation, and communications
- Strong portfolio demonstrating design, video, and digital storytelling work (required)
- Advanced proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator; video tools a plus)
- Experience with website management and Content Management Systems (CMS)
- Strong writing and editing skills (AP Style preferred)
- Experience managing social media platforms
- Strong visual design and storytelling ability
- Confident, articulate communicator (both online and in person)
- Ability to balance creativity with community impact
- Highly organized with the ability to manage multiple deadlines and priorities
- Comfortable attending and working community events, including evenings and weekends as needed
- Application and portfolio review (required)
- Criminal background check
- Oral board interview
- Writing and/or creative assessment
Salary : $50,890 - $76,259