Enrollment Counselor - Online

JOB SUMMARY  

The Enrollment Counselor - Online Undergraduate is a representative of Southeastern University and is responsible for those areas relating to the recruiting, processing, and evaluation of applicants for admission with a specific focus on online students. Enrollment services may include, but are not limited to, community outreach, new student recruitment, communication regarding the specifics of SEU's online academic programs, explanation of financial aid processes, new student advising, and participation in promotional events.

The Enrollment Counselor - Online Undergraduate will be responsible for making decisions on undergraduate admission to the university and must exercise discretion and independent judgment on a regular basis with respect to matters of significance for the university. Both extensive community engagement and daily office work are required for the position as they are necessary for the recruitment of prospective online students, evaluation of admission, and the enrollment of incoming student populations to the university.

ORGANIZATIONAL RELATIONSHIPS 

Reports to: Director of Enrollment - Online Undergraduate

Supervisory Responsibility: N/A  

Indirect Supervisory Responsibility: N/A

ESSENTIAL DUTIES - May include, but is not limited to the following: 

Recruiting and Admission Strategies. The Enrollment Counselor – Online is responsible for developing and implementing recruiting and admission strategies, utilizing effective sales techniques, and providing exceptional customer service to meet university enrollment targets. The counselor will guide prospective online undergraduate students through the enrollment funnel from inquiry to enrollment from their assigned territory. This involves maintaining consistent communication via email, mail, texting, and phone calls, conducting informational and evaluative interviews, advising students on educational and career decisions, and building rapport with students, families, online educators, and SEU alumni.

Travel and Outreach. The counselor will develop, plan, and implement recruitment travel to establish pipelines, create networks, and facilitate the achievement of enrollment goals. The counselor will also manage, plan, and coordinate both on and off campus recruitment and engagement activities, exercising creativity and innovation. This includes planning and executing engaging and informative virtual events to attract prospective online students. The counselor will also assist in developing content for online marketing campaigns and webinars to support recruitment efforts. 

Application Management. Managing a caseload of up to 600 prospective online undergraduate students, the counselor will maintain up-to-date records of prospective students, track and report on recruitment efforts, and evaluate and process student applications. Additionally, the counselor will conduct financial aid discussions and affordability conversations with students and their families. The counselor will be responsible for new student advising and registration, and direct incoming students to appropriate online campus resources for a smooth transition to SEU.

Team Collaboration and Feedback. The counselor will manage and oversee student workers, collaborate with office support staff, and provide feedback to the Director of Graduate and Online Enrollment on enrollment processes, suggesting improvements to enhance efficiency and effectiveness. Additionally, they will assist in developing and updating admission policies and procedures to ensure the enrollment process remains effective and compliant with institutional goals.The counselor will serve as a liaison with SEU’s academic and student support departments directing matriculating students to appropriate campus resources to create a seamless transition to SEU.

ADDITIONAL/NON-ESSENTIAL DUTIES 

N/A

All remaining duties are considered "nonessential" within the context of the ADA, which means that the function could be reassigned to another employee in order to allow a disabled individual to hold the position.  Alternatively, the manager could try to provide a reasonable accommodation so that the disabled individual could perform the function.

LOCATION 

Downtown Hybrid (some remote, some downtown) 

EDUCATION   

Required Education:

Bachelor's degree in Education, Business, Marketing or other related degree

Preferred Education:

Master’s degree in Education, Business, Marketing or other related degree

LICENSES/CERTIFICATIONS

N/A

EXPERIENCE 

Required:

N/A

Preferred:

Experience in higher education admissions, sales, customer service, or related field. Experience with adult or online related enrollment. Experience with CRM recruitment or sales software. Familiarity with analyzing and interpreting data. 

KNOWLEDGE, SKILLS, AND ABILITIES

Required:

The Enrollment Counselor - Online position demands a high degree of initiative and independent judgment, operating within the highest ethical standards and integrity in all aspects of the role. The Enrollment Counselor must maintain ethical practices and ensure the confidentiality of student information. Essential skills include strong independent judgment, initiative, and critical thinking. Superior interpersonal and public speaking skills are crucial, along with highly developed written and oral communication capabilities. The role requires strong organizational and analytical skills, with excellent attention to detail. Proficiency in customer service and the ability to interface effectively with diverse populations are necessary. The Enrollment Counselor must work independently, maintain a flexible schedule, and contribute to and collaborate within a team environment. The ability to use discretion within current policies and procedures, recommending and implementing process improvements, is vital. A valid driver's license is required.

 Preferred:

Preferred knowledge and skills for the Enrollment Counselor - Online position include proficiency with Microsoft Office software, PowerBI reporting software, Salesforce CRM software, and/or Jenzabar SIS software. Familiarity with SEU’s academic programming, student activities, online learning platforms, and other services and resources available to online students is highly valuable. A thorough understanding of the policies and procedures for distributing student financial aid, along with financial literacy skills for managing expenses and reimbursements, is beneficial. Knowledge of SEU's multicultural and religious diversity is important. Effective personnel management techniques, as well as skills in project management, organization, and office management, are advantageous. Additionally, an awareness of the latest advances and effective methods in online higher education recruitment approaches, strategies, and tools is preferred. Experience in guiding students through the online learning enrollment process, developing and implementing recruitment strategies, and utilizing data-driven analysis to inform decision-making are also highly desirable. The Enrollment Counselor should possess a strong ability to build and maintain relationships with internal and external stakeholders, fostering a supportive and engaging online community that supports the university's enrollment goals.

WORK ENVIRONMENT 

All employees are responsible for maintaining an environment that is free from discrimination, intimidation, harassment, including sexual harassment. 

• This position is considered {{Emergency Response Reporting}} for the purposes of Emergency Response.

Physical Requirements: 

Occasional lifting of large quantities of recruiting materials and display equipment that may weigh 30-50 pounds.

Travel:

Yes 25%

Schedule:

40 hours per week is required. Regular hours are 9am - 5:30pm M-F.  Some extended hours required during peak admission months.

TRAINING

All new hires and employees transferring into a new position will have a 90-day probationary period within which to learn the functions of the job and to be evaluated. Following the probationary period, the employee can transition to regular status, have the probationary period extended in order to receive more training, or employment can be terminated. Required compliance training is as follows:

SEU Onboarding

SAFETY 

• SEU promotes a safe working environment. Employees are responsible for completing assigned tasks safely and efficiently, and supervisors are responsible for creating and maintaining a safe work environment. 
• Employees must report any unsafe work conditions or practices, as well as any near-miss incidents, to their supervisor and Risk Management. 
• Work-related injuries must be immediately reported to Security and Human Resources. When life or limb are at risk, please dial 911. Supervisors and employees should ensure that injury/accident reports are submitted to the Office of Human Resources within 24 hours of the incident. 
• Emergency Employees report for or must remain at work in emergency situations.  Dismissal or closure announcements do not apply to this position, unless instructed otherwise by your direct supervisor or a member of the Leadership Team.  

SCREENING

All full-time positions at SEU are deemed security-sensitive and require background checks. Employees required to drive their own personal vehicle, a rental car or an SEU vehicle in performance of their duties must pass an MVR records check and meet the requirements of the University’s insurance carrier in order to meet the requirements of the position.

DISCLAIMER

SEU is an at-will employer.  This job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change. The employer retains the right to change or assign other duties to this position.

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

SEU is committed to providing a workplace that is free from unlawful discrimination and harassment. All forms of discrimination against or harassment of a person because of his or her identification within a protected category are strictly prohibited and will not be tolerated. This prohibition applies equally to conduct by and against employees, vendors, visitors, and students.

Southeastern University is committed to equal opportunity in employment and education and does not discriminate on the basis of race, color, sex (including pregnancy), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. The equal opportunity policy will apply in University programs and activities, and all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination and all other terms, conditions and privileges of employment. All employees of Southeastern University, by continued employment, agree to abide by the policies contained in the Employee Handbook and in the SEU Mission, Vision, Statement of Faith and Community Covenant.