What are the responsibilities and job description for the Assistant Director of Athletic Marketing position at South Dakota Board of Regents?
Working Title
Assistant Director of Athletic Marketing
Posting Number
NFE03104P
Department
USD-Intercollegiate Athletics
Physical Location of Position (City)
Vermillion
Posting Text
The University of South Dakota Assistant Director of Athletic Marketing is responsible for all aspects of marketing and promoting USD Athletics, including developing and implementing a comprehensive marketing plan that drives attendance, ticket sales, and revenue.
Responsibilities
Plans, creates and executes all promotion elements of athletic events, including but not limited to in-game promotions, script writing, event producing, supervising multi-media content for marketing purposes including video and graphics for use on athletic video boards, website, social media, and/or television; creates and develops a comprehensive marketing plan to maximize ticket revenue and spectator attendance; communicate with Coyote Sports Properties (Learfield) to ensure execution and fulfillment of partner contracts; work with campus groups and student body to drive attendance and enhance game-day atmosphere. Determines appropriate budget expenditures and allocations relative to the implementation of marketing plans as well as the fulfillment of sponsorship obligations, works with campus and student groups to promote events and involvements, supervises video production, ticket office, and game day staff.
Qualifications
Bachelor’s degree required, masters preferred. Applicants must have a minimum of one year of successful game day production, marketing, sales, solicitation or related experience with intercollegiate athletics. Knowledge and experience with photo editing software skills required. Candidates must have excellent oral and written skills. Candidate must have the ability to work responsibly with minimal supervision, with an irregular work schedule including weekends and evenings if necessary. Working knowledge of NCAA rules and interpretations in relation to the athletic marketing and sales area is preferred.
Responsibilities
Plans, creates and executes all promotion elements of athletic events, including but not limited to in-game promotions, script writing, event producing, supervising multi-media content for marketing purposes including video and graphics for use on athletic video boards, website, social media, and/or television; creates and develops a comprehensive marketing plan to maximize ticket revenue and spectator attendance; communicate with Coyote Sports Properties (Learfield) to ensure execution and fulfillment of partner contracts; work with campus groups and student body to drive attendance and enhance game-day atmosphere. Determines appropriate budget expenditures and allocations relative to the implementation of marketing plans as well as the fulfillment of sponsorship obligations, works with campus and student groups to promote events and involvements, supervises video production, ticket office, and game day staff.
Qualifications
Bachelor’s degree required, masters preferred. Applicants must have a minimum of one year of successful game day production, marketing, sales, solicitation or related experience with intercollegiate athletics. Knowledge and experience with photo editing software skills required. Candidates must have excellent oral and written skills. Candidate must have the ability to work responsibly with minimal supervision, with an irregular work schedule including weekends and evenings if necessary. Working knowledge of NCAA rules and interpretations in relation to the athletic marketing and sales area is preferred.
Posting Date
06/17/2026
Closing Date
Open Until Filled
Yes
First Consideration Date
07/01/2026
Advertised Salary
Commensurate
Duration of the Term
12 months
If Other, describe duration
Appointment Percent
100
Work Hours
Typical Hours Worked Per Week
Appointment Type
Regular
Faculty Status
No
Scope of Search
Internal
If internal, define scope of search
USD Campus
This position requires
Weekends/Holidays, Valid Drivers License
If other, please indicate
Department Description and Cultural Expectations
The University of South Dakota is the flagship institution of South Dakota, located on a 216-acre campus in Vermillion, in the southeast corner of South Dakota. USD is a NCAA Division I institution and a member of the Missouri Valley Football Conference and Summit League. For further information regarding USD and the Athletic Department, please refer to our website at www.GoYotes.com.
“Founded in 1862, The University of South Dakota is designated as the only public liberal arts university in the state and is home to a comprehensive College of Arts and Sciences, School of Education, School of Health Sciences, the state’s only School of Law, School of Medicine, the accredited Beacom School of Business and the College of Fine Arts. It has an enrollment of more than 10,100 students taught by 400 faculty members. More information is available at www.usd.edu/press/news.”
“Founded in 1862, The University of South Dakota is designated as the only public liberal arts university in the state and is home to a comprehensive College of Arts and Sciences, School of Education, School of Health Sciences, the state’s only School of Law, School of Medicine, the accredited Beacom School of Business and the College of Fine Arts. It has an enrollment of more than 10,100 students taught by 400 faculty members. More information is available at www.usd.edu/press/news.”
Equal Employment Opportunity Statement
USD is committed to fostering a dynamic and welcoming working and learning environment for all. USD provides equal employment opportunities to all employees and applicants for employment without regard to ideological, political, or sectarian opinions or perspectives; or race, color, creed, religion, sex, ancestry, disability, national origin or any other factor protected by applicable federal, state, or local laws. USD is committed to the principles of free expression and encourages the timely and rational discussion of topics in an environment that is intellectually and ideologically diverse.