Director of Sales and Marketing

Director of Sales and Marketing

Location: Spencer, Iowa (On-Site)
Compensation: Starting at $80,000 annually, plus the opportunity to earn up to a 15% annual performance bonus based on results.

Help Shape the Future of Competitive Archery

Specialty Archery is the leading provider of premium components for competitive archers, serving both direct consumers and an extensive dealer network across the United States. Our reputation has been built through continuous innovation, exceptional quality, and customer service.

We're looking for a leader who enjoys building systems that drive growth. You'll create a disciplined, process-driven approach to identify market opportunities, tell compelling stories, strengthen industry relationships, and bring innovative products to market.

As Director of Sales and Marketing, you'll lead the company's commercial strategy by connecting market insights, customer relationships, marketing, product launches, and Sales, Inventory, and Operations Planning (SIOP) into one integrated commercial growth system.

This is a rare opportunity to influence every stage of the business—from identifying market opportunities to helping shape the products that reach archers around the world.

Position Summary

This role is ideal for someone who enjoys building systems, solving problems, and creating measurable business growth. You'll design, build, and continuously improve the commercial systems that help Specialty Archery discover new opportunities, strengthen industry relationships, launch innovative products, and grow our position as the industry's leading brand.

What You'll Own

You'll own the systems, relationships, and processes that drive Specialty Archery's continued growth, including:

• Build and manage Specialty Archery's commercial growth system, including market opportunity identification, sales, marketing, product launch strategy, Sales, Inventory, and Operations Planning (SIOP), and ongoing commercial process improvement.
• Identify market opportunities and competitive gaps that translate customer insights into recommendations for future products and successful product launches.
• Lead the company's marketing strategy by telling compelling stories that showcase innovation, educate archers, strengthen dealer relationships, and reinforce the Specialty Archery brand.
• Personally engage prospective and existing customers through digital marketing, phone conversations, trade shows, dealer visits, and other relationship-building activities.
• Serve as Specialty Archery's principal industry representative by developing and maintaining trusted relationships with dealers, competitive archers, manufacturers, influencers, and strategic partners.
• Lead Specialty Archery's cross-functional Sales, Inventory, and Operations Planning (SIOP) process, ensuring customer demand, product launches, sales forecasts, production planning, and inventory remain aligned.
• Establish measurable performance indicators and use data to continuously improve business performance.

Qualifications

Required

• Five or more years of relevant experience in sales, marketing, business development, customer engagement, or a related commercial role.
• Strong knowledge of the archery industry and demonstrated ability to market technical products through multiple channels.
• Demonstrated success creating repeatable systems that identify opportunities, generate demand, and drive business growth.
• Experience working with Sales, Inventory, and Operations Planning (SIOP), demand forecasting, or business planning processes.
• Excellent communication, relationship-building, and organizational skills.
• Bachelor's degree from an accredited four-year college or university.

Preferred

• Experience planning and executing successful product launches.
• Experience using market intelligence and customer insights to influence product development.
• Demonstrated ability to collaborate across departments to improve business performance.

Compensation & Benefits

• Starting salary of $80,000 annually.
• Opportunity to earn up to a 15% annual performance bonus based on individual and company performance.
• Compensation will grow with demonstrated performance and increasing responsibility.
• Access to the company's comprehensive benefits package, including medical insurance and paid time off (PTO).
• Additional benefit details are available in the accompanying benefits summary.

Reporting & Travel

• Reports directly to the Business Owner.
• This is a full-time, on-site position based in Spencer, Iowa.
• Travel includes up to 10 industry trade shows/events and 25 dealer visits annually.

Why Join Specialty Archery?

At Specialty Archery, you'll have the opportunity to make a visible impact. We're small enough that your ideas can shape the business and established enough that those ideas can influence the future of the archery industry.

If you're excited about helping grow one of the most respected brands in competitive archery and building something meaningful alongside a team that genuinely enjoys working together, we'd love to hear from you.

Pay: From $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person