What are the responsibilities and job description for the Senior Product Marketing Manager position at SoTalent?
Job Title: Senior Product Marketing Manager
Location: New York, New York, United States
Type: Full Time
Our Client is seeking a Senior Product Marketing Manager to lead the go-to-market (GTM) strategy and execution for agency-facing demand-side solutions. This is a high-impact role at the intersection of product strategy and market execution, focused on engaging and growing relationships with agency holding companies and large independents.
You will collaborate closely with Commercial, Product, and Sales Marketing teams to craft compelling narratives, translate product capabilities into differentiated value propositions, and ensure solutions resonate with decision-makers across the agency landscape. The ideal candidate brings experience in agency or DSP environments, expertise in TV and CTV buying models, programmatic workflows, and the ability to rapidly iterate on positioning and activation strategies.
What You’ll Do
- Drive adoption of agency-focused solutions through strategic GTM planning and execution.
- Act as a key partner to Sales, supporting proposals, client engagements, and live deals with strong messaging and product expertise.
- Develop and evolve messaging frameworks, buyer personas, and agency-specific journeys.
- Design and refine packaging and offers aligned with commercial objectives.
- Test and iterate positioning and materials based on feedback and performance insights.
- Collaborate with Sales Marketing to create toolkits, competitive intelligence, and playbooks.
- Translate market trends and agency feedback into actionable recommendations for product and GTM priorities.
- Contribute to planning and execution of major industry events and client summits.
What You Bring
- Experience in agency or DSP environments.
- Strong knowledge of TV and CTV buying models and programmatic workflows.
- Expertise in product marketing, GTM strategy, and competitive positioning.
- Ability to collaborate cross-functionally and influence stakeholders.
- Agility to adapt messaging and strategies based on market insights.
Skills
- Demand-Side Platforms (DSP)
- Product Marketing Strategy
- Programmatic Advertising
- Agency Enablement
- Go-to-Market Execution
- Competitive Positioning
Salary : $144,057 - $216,085