What are the responsibilities and job description for the Marketing Strategy & Analytics Manager position at SoTalent?
Marketing Strategy & Analytics Manager
đź“Ť Frisco, Texas (Hybrid)
💰 Salary: $96,800 – $143,000 bonus & benefits
About the role
We are looking for a strategic, insight-driven professional to join a Marketing Analytics & Intelligence team. This role acts as a key bridge between analytics and business teams, ensuring data and insights translate into clear, actionable strategies that drive growth.
You will play a critical role in shaping marketing priorities, enabling smarter decision-making, and ensuring analytics efforts are focused on high-impact outcomes.
Key responsibilities
- Act as a strategic partner to marketing and analytics teams, identifying high-impact growth opportunities
- Translate complex data and analysis into clear, actionable business strategies
- Define priorities and ensure analytics work aligns with business goals
- Drive marketing analytics strategy and execution to improve efficiency and effectiveness
- Develop compelling data-driven narratives and present insights to senior leadership
- Collaborate with data science and data engineering teams to ensure outputs meet business needs
- Enable cross-functional collaboration across marketing, media, insights, and agency partners
- Identify opportunities for scalable analytics solutions versus one-off analyses
- Guide decision-making by influencing where to focus for maximum business impact
- Create high-quality visualizations and storytelling outputs
- Promote best practices and a culture of insight-led decision-making
What you’ll focus on
- Connecting insights to tangible business outcomes
- Driving marketing performance and growth through data
- Improving decision-making speed and quality
- Aligning analytics efforts with strategic priorities
Your profile
- 6 years of experience in marketing, analytics, media, or advertising
- Strong understanding of brand marketing, growth marketing, and/or media strategy
- Proven ability to translate complex data into actionable insights
- Excellent communication and storytelling skills, with experience presenting to senior stakeholders
- Strong strategic thinking and problem-solving capabilities
- Experience working with data science and analytics teams
- Ability to manage multiple priorities in a fast-paced environment
- Track record of driving measurable business impact through insights
Nice to have
- Experience in Agile environments or program management
- Experience with data visualization tools and insight communication frameworks
What this role is not
- Not focused on building complex models or heavy coding
- Not a pure data science role — emphasis is on strategy, storytelling, and impact
Additional information
- Performance-based bonus included
- Comprehensive benefits package (healthcare, pension/401k, paid leave, etc.)
- Inclusive and growth-oriented work environment
Salary : $96,000 - $143,000