Tag Management & Digital Analytics Specialist (Web)

Our client, a leading organization in the digital space, is looking for a skilled Digital Web Analyst to join their team on a contract basis. This individual will be key in leveraging web data to enhance user experience, improve marketing efforts, and support data-driven business decisions. If you're proficient in Google Analytics 4, Semrush, and Tableau, and have a passion for turning complex data into strategic insight, we want to hear from you.

Key Responsibilities

• Manage the setup, customization, and maintenance of GA4 across digital properties
• Implement and monitor tracking strategies, including goals, events, and conversions aligned with business priorities
• Translate user behavior and traffic data into actionable recommendations
• Evaluate digital marketing campaigns and customer journeys, tying web metrics to broader business outcomes
• Develop and deliver insightful dashboards and reports using Tableau and other tools
• Collaborate with UX/UI and marketing teams to optimize user flows and site performance
• Identify trends in user engagement and funnel performance to support growth strategies
• Stay current on analytics trends, GA4 updates, and best practices in digital measurement
  
  
  

Ideal Candidate Profile

• 5 years of experience in digital analytics, with deep knowledge of Google Analytics 4, Google Tag Manager, and related tools
• Skilled in using Semrush for SEO and competitive analysis
• Proficient in creating compelling, interactive reports using Tableau and Excel
• Experience working with SQL and integrating analytics data with CRM platforms like Salesforce
• Bachelor’s degree in a relevant field or equivalent professional experience
  
  
  

Compensation: $25 - $30/Hour Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.

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