Associate Director, Paid Social

About the Job:

As an Associate Director, Paid Social, you'll spearhead paid social media campaigns across platforms for Pharma DTC and HCP accounts, driving strategic planning, execution, and optimization. In this role, you'll deliver client-facing expertise, advising on best practices, case studies, and key learnings. Collaborating with cross-functional teams, you'll ensure alignment with overall brand strategies and foster ongoing education and growth among team members. This role requires hands-on platform expertise, budget management, and data-driven insights.

A Day in the Life:

• Develop, plan, coordinate, and oversee Paid Social campaigns across Meta, TikTok, X, Reddit, and LinkedIn.
• Execute in-platform campaigns, leveraging expertise in Facebook, X, and LinkedIn.
• Create strategic Paid Social plans, managing budgets and ensuring pharmaceutical advertising standards.
• Collaborate with Marketing Sciences to set benchmarks, build KPIs, and optimize campaigns.
• Oversee analytics, auditing, and reporting, guiding process integration with Search, Digital Media, and Analytics teams.
• Provide training and mentorship, and stay updated on industry trends, tools, and best practices through research and events.

What you will need:

• Bachelor's degree in relevant field (preferred).
• 5 years Paid Social Media marketing experience (healthcare/pharma required).
• Expert knowledge of paid social platforms, cross-channel targeting, and social media best practices.
• Proven leadership, mentoring, and team-building skills.
• Strong analytical, problem-solving, and communication abilities.
• Proficiency in Meta Business Manager, X, LinkedIn, TikTok self-serve platforms, and online performance tracking tools.

Salary

$110,000 - $145,000 annually.

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

About Solve(d)

https://solved.health

SOLVE(D) was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.