What are the responsibilities and job description for the Manager, Go-To-Market position at Solo Stove?
We’re looking for a Marketing Manager to join our Go-to-Market team, reporting directly to the Senior Director of Marketing. This is a high-impact role at the center of how Solo Stove brings products to life — from the earliest stages of packaging development through to paid social delivery. You’ll work across a largely remote marketing organization, partnering closely with creative, brand, and channel teams to ensure every campaign lands with precision.
This role is ideal for someone who has thrived in brand and/oragency environments, who doesn’t need a perfectly paved road to do great work, and who brings energy, accountability, and a great sense of pride to every project.
What You’ll Do
Go-to-Market Execution
- Support the end-to-end GTM process for new product launches across Solo Stove’s portfolio
- Drive launch timelines from briefing through packaging, creative production, and final delivery
- Partner with the creative team to develop compelling, on-brand assets across channels
- Coordinate cross-functional workstreams, keeping projects moving as priorities shift
- Support DTC marketing logistics, tracking KPIs, and campaign execution
- Support event marketing efforts, including on-the-ground participation and content capture opportunities
- Develop clear, compelling presentations
Project Management
- Serve as the connective tissue between marketing, creative, product, and leadership — keeping everyone aligned, on time, and clear on priorities
- Build and maintain launch calendars, project trackers, and stakeholder communications
- Anticipate bottlenecks before they become blockers and solve problems proactively
- Manage multiplec oncurrent projects with strong attention to detail
Collaboration& Culture
- Work day-to-day with a distributed, remote-first team — communicating clearly and following through consistently
- Show up as a collaborative partner who makes the work better and the team stronger
- Help build process and structure where it doesn’t yet exist
What We’re Looking For
- 4–5 years of marketing experience, with meaningful time on brand side, agency side, or both
- Proven project management skills with a track record of keeping work streams on track
- Strong creative collaboration instincts — you know how to pull together a tight brief and the right specs to set a creative team up for success
- Experience managing the full marketing lifecycle, from packaging development to social ad delivery
- Exposure to DTC marketing is a meaningful plus
- Background in lifestyle or outdoor brand marketing is highly valued
- Strong written and verbal communication skills across briefs,updates, and day-to-day team interactions