Director Marketing Programs and Operations

We’re looking for a Director of Marketing Programs & Operations, reporting to the Senior Director of Marketing. This is a senior role that sits at the intersection of marketing strategy and operational execution — responsible for how our marketing department plans, prioritizes, and delivers work from early-stage packaging and creative development through to campaign delivery across omni-channels. You’ll own the roadmap,manage a UX/UI agency, and serve as a key cross-functional partner across creative, brand, product, and channel.

This role is right for someone who thinks strategically but loves being in the work — writing briefs, driving launches, solving problems — and can bring cross-functional alignment all the way to leadership. Brand and agency backgrounds are both welcome.

What You’ll Do

Marketing Programs& GTM Execution

• Partner on new product strategy,guiding concepts from early packaging development through to launch readiness and owning the steps in between
• Lead end-to-end execution on core and specialty marketing projects, ensuring quality and consistency across the portfolio
• Oversee DTC marketing KPIS, logistics and campaign execution
• Support and oversee event marketing efforts,including on-the-ground execution and content opportunities
• Build executive-level presentations independently, translating complex strategy and project status into clear, compelling narratives for leadership

Operations & Team Leadership

• Serve as the connective tissue between marketing, creative, product, and leadership — keeping everyone aligned, on time, and clear on priorities
• Manage the creative request pipeline — keeping work prioritized, briefs sharp, and pushing back or clarifying as the work demands
• Build and maintain launch calendars, project trackers, and stakeholder communications
• Anticipate bottlenecks before they become blockers and solve problems proactively
• Build process and structure where it doesn’t yet exist, and improve it where it does

Collaboration& Culture

• Work day-to-day with a distributed, remote-first team — communicating clearly and following through consistently
• Show up as a collaborative partner who makes the work better and the team stronger
• Represent the marketing programs function with leadership, bringing both strategic perspective and operational clarity

What We’re Looking For

• 7–10 years of marketing experience, with meaningful time on brand side, agency side, or both
• Experience leading teams and high-pressure projects
• Proven track record owning GTM or integrated marketing programs end-to-end
• A natural operato rwith strong strategic instincts — you know how to structure work and think about it at the same time
• Strong creative collaboration instincts — you know how to pull together a tight brief and set a creative team up for success
• Exposure to DTC marketing is a meaningful plus
• Background in lifestyle or outdoor brand marketing is highly valued
• Strong written and verbal communication skills across briefs,updates, and leadership conversations