What are the responsibilities and job description for the Principal Product Marketing Manager position at Software Guidance & Assistance?
Job Details
Software Guidance & Assistance, Inc., (SGA), is searching for a Principal Product Marketing Manager for a CONTRACT assignment with one of our premier SaaS clients in San Jose, CA or San Francisco, CA . This is a hybrid role.
Responsibilities :
Required Skills :
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.
Responsibilities :
- Own and execute SEO strategy in partnership with the SEO team, GTM, and other cross-functional partners to capture high-intent demand and grow traffic share.
- Understand customer needs and conduct research to identify top jobs-to-be-done and workflows.
- Define and scale use cases, writing compelling value propositions and messaging frameworks for core personas.
- Lead cross-functional go-to-market plans for new features and launches, ensuring consistent messaging across channels.
- Translate market and competitive insights into product and GTM recommendations.
Required Skills :
- 8-10 years in product marketing, growth marketing, or SEO-focused roles.
- Expertise in SEO execution and proven success scaling use case strategies.
- Core PMM skills: positioning, value prop development, messaging frameworks, segmentation, pricing/packaging insights, launch planning, and sales enablement.
- Strong communicator with ability to craft compelling narratives and influence cross-functional partners.
- Analytical, data-driven, and customer-obsessed, with experience using research and insights to shape strategy.
- Experience in SaaS, productivity, or digital products.
- Bachelor's degree in Marketing, Business, Communications, or related field required.
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.
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