Demo

Principal Product Marketing Manager

Intuit
Mountain View, CA Full Time
POSTED ON 4/23/2026 CLOSED ON 6/6/2026

What are the responsibilities and job description for the Principal Product Marketing Manager position at Intuit?

Come join the QuickBooks Mid-Market Marketing Team as a Principal Product Marketing Manager. Intuit’s Global Business Solutions Group (GBSG) is committed to creating solutions to power prosperity around the world by meeting the needs of businesses ranging from solopreneurs to mid-market. We do this with an online platform of business solutions across accounting, payroll, time tracking, payments, bill pay, lending, and more. Part of the U.S. Marketing team, the Mid-Market Marketing team is seeking a highly motivated candidate with a background in accounting and finance who wants to make an impact on one of Intuit’s 3 Big Bets: Disrupt the Small Business Mid-Market. The ideal candidate is a self-starting strategic thinker who can leverage their industry expertise to help us build Intuit Enterprise Suite, an AI-native ERP built for modern CFOs. You will help set strategy, influence the product roadmap, and ensure we are speaking the language of accountants and finance professionals in how we market and sell to them. 


Responsibilities

  • Become the subject matter expert within your scope of responsibility maintaining a deep understanding of Mid Market businesses through customer interviews and Follow Me Homes, sales calls and feedback, and accountant feedback
  • Partner with Intuit Enterprise Suite product management teams to define the ideal customer profiles, evaluate market opportunities, and prioritize the product roadmap
  • Develop GTM strategy, including value prop creation, pricing and packaging, positioning and messaging, and channel activation
  • Partner with Sales to best enable them to successfully position and sell Intuit Enterprise Suite, gathering feedback from them to refine messaging and value prop

Qualifications

  • BA/BS required, or equivalent work experience. 
  • 5 years of experience in product marketing, product management, or strategy roles. Familiarity with enterprise SaaS solutions and go-to-market is a strong plus 
  • OR 5 years in accounting or finance roles. CPA or other professional finance accreditation preferred.



  • Ability to drive strategy formation with consumer insights and market intelligence
  • Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
  • Fluent in range of AI tools with demonstrable experience incorporating them into your workflows
  • Demonstrated ability to prioritize across a vast array of product solutions and initiatives
  • Solid verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels
  • Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
  • Track record of making principled, data-based business decisions balanced with experienced judgment
  • Strong project management skills, analytical skills, and attention to detail
  • Strong organization navigational skills, including ability to lead and influence without direct authority
  • Ability to manage ambiguous or complex issues with thoughtful recommendations

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: 

Bay Area California $ 205,000- 277,500



Salary : $205,000 - $277,500

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