Social Media Specialist

Position Details

Job Status: Full Time, Exempt

Reports to:  Director of Operations

Summary

SOF Missions is a faith-based non-profit organization that provides suicide prevention services and holistic medical care to veterans and military members. We are seeking a highly organized and detail-oriented Social Media Specialist to join our growing team. The role requires outstanding organizational and communication skills and an ability to develop, implement, and manage the non-profit’s social media strategy. This role will work closely with the Creative Manager, Operations Manager, Executive Leadership, and contractors. 

Duties and Responsibilities

• Develop, implement, and manage social media strategies and campaigns for the organization.
• Produce informative and appealing content for social media platforms.
• Monitor SEO and user engagement and suggest content optimization.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Research audience preferences and discover current trends.
• Design posts to sustain readers’ curiosity and create buzz around a non-profit platform.
• Stay up to date with changes in all social platforms ensuring maximum effectiveness.
• Facilitate online conversations with donors and respond to queries.
• Develop an optimal posting schedule, considering web traffic and audience engagement metrics.
• Manage social media campaigns, including audience targeting and performance analysis.
• Work with Creative Manager to update websites as needed with new graphics.

Required Competencies

• Cooperation/Teamwork-Works toward win/win solutions. Deals with conflict collaboratively. Discusses root causes underlying the problem. Develops effective working relationships.
• Engaging Communication-Relates to people in an open, honest, sincere manner. Treats people with respect. Is friendly and approachable. Listens attentively to others. Communicates ideas clearly. Communicates appropriately with leadership and coworkers.
• Adaptability-Adapts readily to changes. Is reliable, dependable and results oriented. Maintains productivity and composure under pressure. Effectively prioritizes work and establishes clear goals and plans.
• Problem Solving-Views problems as opportunities to create new solutions. Anticipates potential problems and analyzes alternative solutions. 
• Judgment-Gathers sufficient input before making decisions. Sees interrelatedness between issues. Considers alternative solutions. Makes appropriate and timely decisions.
• Self-Management-Taking of responsibility for one’s behavior and well-being; Working effectively under stress and adapting one’s style to changing situations; Comfortable working in a fast-paced environment and needs minimal supervision; Exhibiting a professional demeanor.

Education and Experience

• Proven record of managing and growing multiple social media accounts. 
• Experience working with the military/veteran population highly desirable.
• At least two (2) years of experience.

Knowledge, Skills, and Abilities

• Excellent knowledge of Facebook, LinkedIn, Instagram, and other SM platforms.
• Strong communication and storytelling abilities.
• Understanding of SEO and web traffic metrics.
• Good understanding of social media KPIs.
• Self-starter with excellent multitasking skills.
• Critical thinker with problem-solving skills.
• Team player who works well in a small team.
• Excellent time-management skills.
• Great interpersonal and communication skills.

Physical Demands/Working Conditions

Physical Requirement: Requires good hand-eye coordination, arm, and hand and finger dexterity, including ability to visual acuity to use a keyboard. Regularly required to stand, talk, walk, sit, and use computer equipment for extended periods of time.

Working Conditions: Duties are performed primarily in an office setting (not remote). Must be able to operate a computer and standard office equipment such as telephone and copier/printer. Also required to travel in their personal vehicle. 

Travel: Minimal. The work will require driving in Hillsborough County and possibly limited times outside of the county to various locations for clinics and fundraising events.

Hours: M-F 8:00am – 3:00pm in office. This role requires active community management outside of standard business hours. Candidates should be comfortable monitoring and responding to social media engagement (comments, messages, etc.) during evenings and weekends as needed to maintain timely and meaningful interaction with our audience.

This job description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give a general sense of the responsibilities and expectations of this position. As the nature of business demands change so, too, may the essential functions of this position.

SOF Missions is committed to a policy of equal employment opportunity. It is our policy to apply recruiting, hiring, training, promotion, compensation, and professional development practices without regard to race, color, religion, sex, national origin, age, disability, or certain classifications based on genetic information, marital status, or any other characteristic protected by federal, state, or local laws, regulations, or ordinances.