Marketing Data Lead Coordinator

Summary: The Marketing Data & Lead Coordinator is responsible for researching, managing, and maintaining contact and lead information to support marketing and business development efforts across SMS Holdings and its subsidiary companies. This role plays a critical part in identifying new market opportunities, researching RFPs across multiple vertical industries, maintaining CRM data integrity, and supporting integrated marketing initiatives that drive growth.

This position is ideal for a detail-oriented, analytical professional who enjoys research, data accuracy, collaboration, and contributing to a fast-paced, high-performing marketing team.

Essential Duties and Responsibilities:

• Research, evaluate, and track RFP opportunities across multiple vertical industries, determining alignment with established pursuit criteria and identifying exceptions when warranted.
• Research, mine, and analyze leads using traditional methods and online tools to support business development and marketing initiatives.
• Analyze sales leads and ensure accurate qualification, documentation, and distribution to appropriate internal stakeholders.
• Build, maintain, and manage prospect, customer, competitor, and account databases using Salesforce.com.
• Enter, update, and maintain accurate lead, contact, and account records in Salesforce.com, ensuring data integrity and completeness.
• Manage and maintain customer and prospect contact records throughout the sales and marketing lifecycle.
• Define, generate, and distribute daily, weekly, and ad hoc CRM reports to support leadership reviews, status meetings, and prospect engagement discussions.
• Provide administrative, research, and operational support to the Marketing and Business Development teams.
• Maintain detailed records of work completed, research conducted, and data updates.
• Support trade shows, events, and conferences by coordinating registration, logistics, materials, internal attendee details, and expense tracking.
• Other duties as assigned.

Competencies:

To perform the job successfully, an individual should demonstrate strength in the following areas:

• Project Management & Planning/Organizing
• Analytical & Problem-Solving Skills
• Strategic Thinking & Judgment
• CRM & Data Management Proficiency
• Proficient with Microsoft Office.
• Ability to be detail-oriented, organized, prioritize, and multitask effectively required.

Education/Experience:

Bachelor's degree in marketing, communications, advertising or related field. Minimum of 1 year experience in marketing, communications, business development support, or a related role.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Language ability - Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

• Math ability - Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

• Reasoning ability - Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

• Certificates and licenses - no certifications needed.

Supervisory Responsibilities:

This job has no supervisory responsibilities.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include Ability to adjust focus.