What are the responsibilities and job description for the Strategic Partnerships Leader position at SmartFinancial?
SmartFinancial is a leading insurance technology platform transforming how consumers connect with insurance providers. Our marketplace intelligently matches high-intent shoppers with the right carriers and agents across multiple channels, delivering real-time results at scale. We’re growing fast and looking for bold, analytical, and driven marketers to help us accelerate even further.
About the RoleWe’re accelerating fast and are looking for a Strategic Partnerships Leader to expand and optimize our publisher ecosystem. You’ll work closely with major digital brands across news, personal finance, insurance, and comparison-shopping categories. This role is critical in expanding our reach and driving high-intent insurance shoppers into our marketplace.
This is a high-impact, performance-driven role for someone who thrives on owning partnerships, loves digging into data, and knows how to scale winning campaigns.
Responsibilities- Identify, develop, and negotiate supply-side deals with premium publishers and digital media platforms.
- Expand distribution across editorial, SEO, marketplace, and personal-finance channels.
- Oversee API, S2S, postback, pixel, and programmatic integrations for click, lead, and call distribution.
- Monitor traffic quality and ensure full compliance with internal policies and industry standards.
- Analyze funnel metrics including RPL, EPC, CTR, conversion rates, bind rates, and partner-level trends.
- Serve as the bridge between external partners and internal product, engineering, creative, and analytics teams.
- Bring market insights and partner requirements to influence product roadmap and supply strategy.
- On-target earnings of $200k
- Competitive compensation structure with strong variable upside
- Equity: Stock options
- 4 years in digital partnerships, publisher development, affiliate management, or marketplace supply roles.
- Strong understanding of performance marketing and monetization models (CPC, CPL, CPA, rev-share, pay-per-call).
- Experience working directly with insurance or financial publishers and optimizing traffic at scale.
- Technical fluency with APIs, postbacks, S2S tracking, and attribution/measurement platforms.
- Analytical approach with the ability to interpret complex partner reporting and funnel data.
- Excellent communication and negotiation skills, with the ability to influence cross-functional teams.
- High commitment to quality, compliance, and transparent performance insights.
- Experience in insurance, financial services, or other regulated verticals is a plus.
- Competitive Base Salary Commissions Performance Bonuses
- 401(k) with Company Match
- Health, Dental, and Vision Insurance
- Stock Options
- Internal Promotion Opportunities. We believe in growing talent from within
- World-Class Training and Onboarding
- Use the latest technology, tools, and automation systems
- Fast-paced, energetic environment where innovation is encouraged
- Play ping pong, collaborate with sharp teammates, and enjoy a culture that celebrates hard work and having fun
Be part of a rapidly growing tech company reshaping the insurance landscape!
Salary : $200,000