Senior Marketing Manager

• Job Tag:
• Posted: October 04,2025
  
  

Our client is an employee-owned industrial equipment manufacturer on an ambitious growth trajectory, aiming to triple over the next decade. This is your opportunity to be the marketing leader who helps make that happen.

The Company

For over 35 years, this company has been delivering innovative equipment to its customer base. They operate factory-direct in an industry dominated by dealer networks, which means closer customer relationships and a unique go-to-market model. With a 90% employee retention rate, 70 NPS score, and 50% repeat customer business, they’ve built something incredibly special.

The Opportunity

This is a leadership role reporting directly to the CEO as part of the executive team. Your first major initiative is to partner with a global marketing agency to execute a complete brand refresh and website overhaul. From there, you’ll own the full marketing strategy – balancing brand building, demand generation, and customer experience to drive measurable growth.

You’ll lead a small team and work with top-tier agency partners while having access to a sales and marketing affinity group across the portfolio’s 10 companies. Achieve startup-level impact with the resources of an established company.

What Makes This Role Unique

• Join a company with aggressive growth plans and the backing to achieve them
• Employee ownership (ESOP) means you’ll have real equity, not just salary
• Direct access to the CEO and a seat at the strategic leadership table
• Marketing solutions that create both economic opportunity and environmental sustainability
  
  

What You’ll Do

Build and execute a commercial-minded B2B marketing strategy that generates qualified leads for an independent sales force selling capital equipment with buying cycles of 3-9 months. You’ll own trade show strategy, digital marketing, content creation, CRM optimization, and the metrics that connect marketing to sales outcomes.

What You Need

• 7-10 years of progressive marketing experience with at least 3 years in leadership roles
• Strong B2B marketing background in industrial manufacturing, construction equipment, agricultural equipment, or similar capital-intensive markets
• Proven success in developing marketing strategies that support complex, consultative sales processes
• Hands-on experience across digital marketing, brand strategy, trade shows, CRM, and marketing automation
• Strong analytical skills with the ability to connect marketing efforts to business growth
• Ability to travel 15-25% for trade shows and customer visits
• Must be willing to work on-site in the St. Cloud, MN area (relocation support available for the right candidate)
  
  

Why This Role

Beyond competitive compensation and comprehensive benefits, you’ll join an employee-owned company where your ownership stake grows with the business. You’ll have access to resources typically reserved for much larger companies while working in an organization where your individual impact is immediate and visible. If you’re looking for meaningful work, a real leadership opportunity, and the chance to help build something significant, this could be your next chapter.