Marketing Director

Marketing Director

We are seeking a Marketing Director to join our team. This role is responsible for driving referrals, supporting census and quality mix goals, and building strong relationships within the healthcare and post-acute market.

Marketing Director Key Responsibilities

• Conduct on-site evaluations of patient referrals and complete daily sales calls with target markets and referral sources

• Identify patient and family needs and appropriately direct referrals to the facility

• Represent the facility at community partner meetings and post-acute collaborative functions

• Execute daily sales calls in alignment with business development plans, targets, and goals

• Generate referrals to support census growth and quality mix objectives

• Assist with the development and execution of strategic and business development plans, including market analysis, competitive positioning, core selling messages, and coordinated sales strategies

• Conduct timely on-site patient evaluations following inquiries, with appropriate follow-up

• Build and maintain positive working relationships with facility staff to support operational and referral needs

• Perform bedside sales, assess transitional needs, and educate patients and families on facility services and admission standards

• Collaborate with facility leadership to operationalize census goals, quality mix expectations, and referral processes

• Communicate with the Facility Administrator to exceed customer expectations and address concerns or complaints as needed

• Build and maintain relationships with program managers and directors throughout the market

• Complete special projects and additional duties as assigned

Marketing Director Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred; equivalent experience considered

• Minimum of two (2) years of healthcare experience; licensed clinicians preferred but not required

• Two (2) years of sales and/or marketing experience; case management experience preferred

• Strong understanding of long-term care operations, including census management, quality mix goals, and referral expectations

• Intermediate to advanced proficiency in Microsoft Office

• High level of professionalism with ability to maintain confidentiality

• Strong communication skills with the ability to collaborate at all organizational levels

• Customer service–oriented with the ability to perform well under pressure

• Excellent organizational skills with strong attention to detail and accuracy

• Strong analytical, problem-solving, and decision-making abilities

• Ability to work independently with minimal supervision and take initiative

• Flexible, adaptable, approachable, and able to manage multiple priorities

• Demonstrated integrity and ability to build effective relationships with stakeholders and referral sources

Marketing Director Benefits

• Paid Time Off and Holidays

• Insurance Options

• Mileage Reimbursement

• Bonus Opportunities