Creative Director, Business Development & Marketing

Summary

Creative Director, Business Development & Marketing

The Creative Director, Business Development & Marketing is an internal-facing leadership role that partners closely with Marketing, New Business, Strategy, and Creative teams to drive agency growth and elevate the brand. This role blends creative direction, brand stewardship, and strategic thinking to shape how the agency presents itself to prospective clients. 

The Creative Director is responsible for defining creative vision across new business initiatives, ensuring compelling storytelling, strong visual identity, and consistency of voice across all pitch and marketing materials. 

 KEY RESPONSIBILITIES 

 New Business Creative Direction 

• Collaborate with Executive Creative Directors and Group Creative Directors to develop creative concepts for new business opportunities
• Maintain deep knowledge of the agency’s services, capabilities, and value proposition
• Partner with New Business, Strategy, Account, and Creative leadership to align creative output with growth strategies
• Serve as the primary owner of new business content and creative execution
• Craft persuasive narratives that create a cohesive story across pitch materials
• Edit and refine content to ensure clarity, accuracy, and alignment with agency positioning
• Develop original, client-ready pitch content tailored to specific client needs
• Package case studies, credentials, and work samples to support agency propositions 

 New Business Pitch Management 

• Manage complex new business pitches from concept through delivery
• Coordinate cross-functional teams to ensure timely, high-quality execution
• Anticipate and resolve pitch-related challenges and risks
• Apply strong organizational and prioritization skills across multiple initiatives
• Adapt quickly and work effectively in ambiguous or fast-changing situations
• Proactively identify and apply internal best practices to improve pitch quality  

New Business Pitch Delivery 

• Clearly articulate the agency’s services, capabilities, and differentiation to prospective clients
• Own the quality and final delivery of RFIs and pitch materials
• Serve as a trusted advisor to senior leaders and pitch teams
• Understand client business challenges and provide informed creative direction
• Positively influence creative teams in high-pressure new business environments
• Monitor competitive trends and market dynamics and share insights with leadership
• Ensure all new business efforts align with overall agency business goals 

What we offer

• Full-Time Benefits (Medical, Dental, Vision, Life)
• 401(k) with company match
• Training and Career Development
• Generous Paid Time-Off 

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

• Develop and evolve agency brand identity while ensuring consistency across all internal and external touchpoints

• Provide guidance and direction on brand-related decisions and initiatives

• Develop agency selling stories by capability and industry vertical

• Express brand narrative creatively across owned channels including website, customer relationship platforms, and social media

• Generate original, client-ready pitch content tailored to specific client needs

• Ensure brand expression is consistent across all new business materials, presentations, and client interactions

• Collaborate with cross-functional teams to align brand messaging with new business strategies and agency propositions

• Manage complex new business pitches by coordinating contributions across multiple teams

• Partner with senior leadership to assess and refine brand strategy to remain competitive in the marketplace

• Partner with senior leadership to develop and advance an innovation pipeline and related use cases

• Identify and apply internal best practices to enhance delivery quality and effectiveness

• Enable agency-wide deployment of innovation initiatives

• Lead creative development and design of agency-wide communications including templates and internal presentations

Supervisory Responsibilities

Direct Reports: This position does not have supervisory responsibilities for direct reports

Indirect Reports: Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports

Minimum Qualifications

• Education Requirements: Bachelor’s degree

• Experience Requirements: 8–10 years experience in relevant field (Marketing agency experience preferred)

Skills, Knowledge and Abilities

• Excellent written and verbal communication skills

• Strong prioritization skills

• Ability to maintain a high level of service quality

• Ability to work effectively with management

• Ability to visualize and plan objectives and goals strategically

• Ability to partner with and influence cross-functional leadership

• Strong organizational skills in a fast-paced work environment

• Flexibility and adaptability to changing project and business needs

• Ability to work independently with minimal supervision and meet deadlines

• Ability to manage multiple priorities with frequent interruptions

• Proficiency with creative design tools, productivity software, collaboration platforms, and artificial intelligence tools

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job.  Work is performed primarily from a home office or  in an office environment. Typically requires the ability to sit for extended periods of time (66% each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding Advantage Solutions Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law.  The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes.  Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Salary : $134,000 - $174,200