What are the responsibilities and job description for the Senior Media Buyer position at Site Impact?
About Site Impact
Site Impact is a leading multi-channel marketing technology company helping brands and agencies reach targeted audiences at scale. We combine a proprietary identity graph, real-time analytics, and a commitment to innovation to create measurable results for our partners.
About the Role:
We are seeking a results-driven Senior Media Buyer to join our dynamic digital media team. This individual will be responsible for developing, executing, and optimizing performance-driven digital media campaigns across various platforms such as display, native, paid search, and programmatic platforms. to achieve our clients' or company’s advertising goals. The ideal candidate is a data-savvy professional with a deep understanding of the digital media ecosystem, campaign strategy, and performance analytics.
Key Responsibilities:
Strategy Development
- Design full-funnel digital media strategies to drive acquisition, awareness, and engagement.
- Align campaign goals with business objectives and customer lifecycle stages.
Campaign Management
- Oversee media buying and optimization across Display platforms such as Taboola, Outbrain, MGID, and other DSPs. Bonus points for Paid Search and Social.
- Collaborate on creative execution and optimization.
- Ability and organization to manage thousands of campaigns a day.
Performance Optimization
- Analyze campaign results using media platforms, GA4, internal dashboards, and BI tools.
- Propose and implement A/B tests, bidding strategies, and audience segmentation.
Budget Ownership
- Allocate and monitor budgets across all paid channels.
- Forecasts spend and ROI based on performance trends and goals.
Team & Vendor Coordination
- Work with internal teams (creative, product, dev) and external partners (agencies, vendors).
Reporting & Insights
- Deliver actionable insights and regular performance reports.
- Monitor KPIs like CTR, CPC, impression share, etc.
- 3–5 years of digital media experience, including hands-on ad platform management in an agency is highly desirable.
- Proven ability to drive results through multi-channel campaigns
- Strong knowledge of paid media platforms (DSPs, Native, Search, etc)
- Knowledge in ad-tech ecosystems for data activation, audience targeting and enablement.
- Advanced proficiency in GA4, Google Tag Manager, Looker Studio, Excel/Sheets
- Excellent communication, organizational, and stakeholder management skills