Marketing Operations & Content Manager

Job Summary:

Signal Mutual is seeking a highly organized and detail-oriented Marketing Operations & Content Manager who can bridge digital campaign execution and content quality. The ideal candidate is skilled in digital campaign setup, audience segmentation, data governance, analytics, and multi-channel communications execution. This role will work closely with senior marketing leadership to translate strategic plans into actionable, data-driven marketing activities. As part of the Signal Operations team, this position will be expected to contribute to broader departmental initiatives by supporting the team as needed.

Key Responsibilities:

Campaign Execution & Marketing Operations

• Build and execute email campaigns using Salesforce Pardot/Account Engagement, including template setup, automation workflows, distribution, and reporting.
• Manage campaign audience segmentation, list hygiene, and deduplication to ensure precise targeting and data accuracy.
• Assist in maintaining and updating marketing technology assets such as email templates, landing pages, and automation workflows.

Content & Communications

• Upload and publish content in website CMS.
• Schedule and format LinkedIn posts, ensuring consistency and accuracy.
• Ensure uploaded content is formatted accurately and consistently in line with brand standards.
• Support distribution of Member communications and updates across email, website, and LinkedIn.

Analytics & Reporting

• Compile and maintain monthly KPI dashboards (email, website, LinkedIn) to help team to track performance against defined benchmarks and support continuous optimization.
• Monitor campaign performance and engagement trends and provide insights to marketing lead to inform quarterly board-level rollups.

CRM & Data Governance

• Conduct regular data cleansing, segmentation list maintenance, and CRM updates in Salesforce to support effective campaign delivery and Member engagement tracking.
• Support data governance efforts, ensuring accuracy, consistency, and compliance across marketing systems and processes.
• Performs related job duties as required.

Qualifications & Experience:

• Bachelor’s degree in marketing, communications, business, or related field.
• 3 – 5 years’ experience in marketing operations or CRM administration, preferably in financial services.
• Proven hands-on experience with Salesforce Pardot and CRM platform management is required.
• Strong technical skills in campaign building, automation workflows, segmentation, and reporting.
• Prior experience with CMS tools, Umbraco familiarity is required.
• Solid understanding of marketing data hygiene best practices and data governance principles.
• Excellent written and verbal communication and collaboration skills
• Experience supporting event marketing operations is a plus.
• Proficiency with Microsoft Office Suite (PowerPoint, SharePoint, etc.).
• Detail-oriented with strong organizational and project management abilities.

This position is located in South Norwalk, CT and requires 3 days/week in-office.