What are the responsibilities and job description for the Auction Account Manager position at Sigma Equipment?
The Auction Account Manager role is a pivotal position at our company, requiring a licensed auctioneer's expertise to procure and manage industrial equipment auctions. Responsible for cultivating client relationships, driving marketing campaigns, and post auction follow-up. A successful candidate will take the lead in driving auction success through strong negotiation skills, market insight, and client success management capabilities to ensure seamless execution and profitability of auction events.
Duties/Responsibilities:
- Identify and engage potential clients interested in auctioning industrial equipment.
- Initiate and maintain communication with potential sellers using a variety of channels, including outbound calls, targeted emails, and in-person meetings to thoroughly discuss auction service opportunities.
- Prepare and send auction agreements, ensuring all terms and conditions are accurately represented and agreed upon.
- Manage the entire auction sales process from inception to completion, including coordinating with internal teams and external partners.
- Work closely with clients ("sellers") to understand their needs and effectively manage their expectations throughout the auction process.
- Develop and implement marketing strategies and campaigns to promote auction events, maximizing visibility and participation.
- Build a network of relationships with rigging and demolition companies to partner on auction opportunities.
- Collaborate with the marketing team to create compelling content, including auction listings, advertisements, and promotional materials.
- Conduct thorough market research to stay informed about industry trends, pricing, and market demand for industrial equipment.
- Ensure compliance with auction regulations, industry standards, and company policies.
Knowledge, Skills and Abilities:
- Collaborate closely with clients to comprehensively understand the equipment being auctioned, its condition, market demand, and historical pricing data.
- Conduct thorough market research and analysis to assess current market trends, competitor prices, and demand for similar industrial equipment.
- Utilize acquired data and insights to advise clients on setting competitive yet realistic pricing and reserve pricing for their equipment, ensuring optimal outcomes during the auction.
- Guide clients through the pricing strategy, explaining the rationale behind suggested pricing and reserve prices based on market conditions and asset value.
- Continuously monitor market changes and adjust pricing strategies as needed, providing transparent and informed recommendations to clients to maximize auction success.
- Proficient computer skills and ability to work in a fast paced environment
- Excellent verbal and written communication skills
- Strong attention to detail and highly motivated
- Professional delivery of messaging via phone and email
- Ability to read equipment manufacturer's operation manuals, maintenance manuals and machine schematic drawings.
Education and Experience:
- Valid auctioneer license and a proven track record as an auctioneer, preferably in industrial equipment auctions.
- Strong negotiation and sales skills with the ability to build and maintain client relationships.
- Excellent organizational and project management abilities to oversee multiple auctions simultaneously.
- Proficiency in communication, both written and verbal, to effectively interact with clients and internal/external stakeholders.
- Detail-oriented mindset with a focus on accuracy in documentation and agreements.
- Adept at problem-solving and decision-making in a fast-paced environment.
- Knowledge of marketing principles and experience in creating marketing strategies.
- Familiarity with industrial equipment, its valuation, and the auction process.
- Flexibility and adaptability to accommodate varying client needs and auction timelines.
- Travel is required to support and facilitate auction-related activities.
About Our Company:
SIGMA Group is a successful, growing company of just 120 employee-owners based in Evansville, Indiana. SIGMA primarily serves the food, beverage and other consumer goods industries, with a focus of buying and selling new and used production equipment to manufacturers around the globe.
What We Offer:
As an ESOP (Employee Stock Ownership Plan) company, our culture revolves around innovation, creative solutions and the tenacity to see them through. Our casual offices are filled with passionate people who work hard and play hard. We welcome new ideas and offer opportunities for advancement within all teams!
- Competitive compensation
- Professional growth and development opportunities
- Tuition reimbursement
- Comprehensive health and wellness plan
- Flexible paid time off and paid holidays
- Team-building activities
- ESOP participation and 401(k) savings plan
SIGMA is an equal opportunity employer dedicated to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We value talent and understand that our colleagues allow us the opportunity to deliver an exceptional customer experience. We achieve our goals through teamwork and conduct our business with integrity.
