Finance & Accounting Manager

At SERVE Hospitality Group, we’re more than smoothies—we’re about hospitality, connection, and community. With 30 Tropical Smoothie Café locations and a bold growth pipeline, we’re building a culture-driven, high-performance business that blends speed, discipline, and operational excellence. Backed by strong capital and a commitment to growth, we’re scaling a nationally recognized brand with purpose and energy.

Role Summary

The Finance & Accounting Manager plays a critical role in overseeing the company’s accounting operations while also supporting strategic decision‑making through financial planning, analysis, and performance reporting. This position partners closely with leadership, operations, and external advisors to ensure financial accuracy, compliance, and insight that drive profitability, cash flow optimization, and scalable growth.

This is a hands‑on role ideal for someone who enjoys balancing technical accounting ownership with forward‑looking financial analysis in a fast‑paced, growth‑oriented environment.

Core Responsibilities

Financial Planning & Analysis

• Lead annual budgeting, forecasting, and reforecasting processes.
• Develop and maintain financial models, pro formas, and scenario analyses to support strategic initiatives and capital planning.
• Analyze operating results, identify trends and variances, and provide actionable recommendations to leadership.
• Support evaluation of new initiatives, investments, or expansion opportunities through ROI and sensitivity analysis.

Reporting & Business Insights

• Prepare and deliver recurring financial and operational reports for leadership and stakeholders.
• Partner with operations and department leaders to analyze performance drivers, margins, labor efficiency, and cost controls.
• Monitor KPIs and help establish financial benchmarks that support accountability and performance improvement.
• Translate financial data into clear, decision‑ready insights for non‑finance stakeholders.

Systems & Process Improvement

• Utilize and enhance accounting and financial reporting systems to improve visibility, accuracy, and efficiency.
• Support implementation and optimization of financial systems, reporting tools, and dashboards.
• Identify opportunities to streamline close, forecasting, and reporting workflows as the organization grows.

Accounting Operations & Financial Reporting

• Own the monthly, quarterly, and annual close processes across all entities, ensuring timely and accurate financial statements in accordance with GAAP.
• Coordinate external audits, tax filings, and other compliance requirements with third‑party advisors.
• Lead cash management activities, including cash positioning and short‑term cash flow forecasting.
• Design, implement, and maintain appropriate internal controls and segregation of duties as the organization scales.

Cross‑Functional Collaboration

• Serve as a strategic finance and accounting partner to operations, leadership, and external advisors.
• Collaborate closely with operational teams to ensure financial data accuracy and alignment between reporting and business activity.
• Support ad hoc financial analysis and executive presentations as needed.

What Success Looks Like

• Financial statements are accurate, timely, and compliant.
• Close processes are predictable, well‑controlled, and scalable.
• Budgets and forecasts support proactive, informed decision‑making.
• Leadership has clear visibility into financial performance and cash flow.
• Finance and accounting are viewed as trusted business partners, not just reporting functions.

Qualifications

Required

• Bachelor’s degree in Finance, Accounting, or a related field.
• 5–8 years of progressive experience in accounting, finance, or related roles.
• Demonstrated ownership of month‑end close and financial reporting.
• Strong financial modeling, analytical, and problem‑solving skills.
• Advanced Excel skills and comfort working with financial systems and large datasets.
• Excellent communication skills with the ability to translate financial information into business insights.

Preferred

• CPA (or progress toward certification); MBA a plus.
• Experience in a multi‑entity, multi‑location, or high‑growth environment.
• Prior experience managing or mentoring accounting staff or outsourced partners.
• Familiarity with ERP or accounting systems such as QuickBooks, NetSuite, Restaurant365, or similar platforms.

Compensation & Benefits

$90,000 - $110,000 base salary 20% bonus, health/dental/vision, 401(k) match, PTO, and additional benefits aligned with company offerings.

Ready to Join Our Team?

If you are a detail‑oriented finance professional who enjoys owning both accounting execution and financial insight in a growth environment, we’d love to hear from you.

SERVE Hospitality Group is an Equal Opportunity Employer.