What are the responsibilities and job description for the Copywriter position at Segway?
Segway is looking for an experienced and high-energy Social Media Content Strategist/Copywriter to join our Marketing team. This role will report to the Social Media Manager. The primary function of this role is to help develop an engaging social media presence with all of our audiences and be a brand champion, ensuring the brand’s voice and vision is executed properly in all of our marketing efforts. Primary duties include developing and implementing informed content strategies tailored to the strengths of various social media platforms to increase Segway’s brand awareness and affinity.
If you are a passionate, self-motivated, curious individual excited to join others who “work smart and play hard”, and have a sense of humor, you’ll fit right into the Segway Marketing team. We’re looking for a bad-ass, strategic, collaborative and compassionate teammate who loves brand building and yearns for consistency and clarity in all things. Someone who gets that “kid on Christmas morning” feeling when new product samples arrive in the office and brings donuts to keep our relationship with Legal happy and healthy
Responsibilities
• Playing a key role in multi-channel content creation, including creating, writing, publishing, and coordinating with designers, editors, and others to create on-brand graphics, videos, and other assets.
• Understanding, developing, and maintaining a consistent brand voice that aligns with Segway’s mission, vision, and values — and ensuring all online and offline content fits this established brand.
• Planning and maintaining editorial calendar
• Developing key content marketing and social media content
• Contribute to company social media profiles, including strategizing, writing, scheduling/posting, and responding on a variety of channels.
• Managing foundational platforms and recurring tasks to keep the initiatives on track and moving forward.
• Assist in community management – responding to comments and questions received on social media accounts. Confidently fend off requests asking for a free gokart.
• Identify target audiences’ preference and produce tailored content
Requirements – To quality you must:
• Have min. 3 years of relevant experience
• Possess excellent copywriting skills
• Possess insanely strong written and verbal communication skills
• Have light experience with graphic design, photo editing, photography, and video editing
• Have a fast-paced work ethic and can-do attitude
• Kick ass every day
Preferred Qualifications – a plus but not required
• Content marketing and writing experience in a distinctive brand voice
• Experience working with global companies
• Fluent in Spanish, Mandarin, and/or French
• Background in micromobility, EV, e-bikes
• Familiarity with Sprouts Socials