GTM Manager

Job Summary:

The GTM Manager is responsible for driving market research, competitive analysis, product positioning, and go-to-market (GTM) strategies to support the successful launch and lifecycle management of products. This role requires a data-driven marketer with a strong understanding of consumer behavior, pricing strategy, and cross-functional coordination. The ideal candidate will have experience developing compelling marketing campaigns, aligning teams around GTM execution, and identifying optimization opportunities throughout the product lifecycle. Bilingual proficiency in Chinese and English is preferred to support collaboration with global stakeholders.

General Job Duties and Responsibilities:

· Conduct in-depth market research to identify trends, customer needs, and competitor strategies.

· Analyze market data to inform product positioning, differentiation, and pricing strategies.

· Collaborate with product teams to define product specifications and feature highlights.

· Develop competitive analyses and clear positioning frameworks based on market insights.

· Create product messaging and value propositions that resonate with target audiences.

· Collaborate with product teams to define product specifications and feature highlights.

· Develop competitive analyses and clear positioning frameworks based on market insights.

· Create product messaging and value propositions that resonate with target audiences.

· Build and drive comprehensive GTM strategies for product launches.

· Coordinate with cross-functional teams (marketing, sales, operations) to ensure consistent execution.

· Align marketing activities with broader campaign goals and track performance metrics.

· Analyze and optimize campaign results to identify new opportunity areas.

· Manage end-to-end product lifecycle activities, including promotions, positioning updates, and campaign planning.

· Evaluate performance data and customer feedback to drive continuous improvements.

· Support re-positioning and remarketing efforts as needed to extend product longevity.

· Other duties as necessary.

Supervisory Responsibilities:

· This job has no supervisory responsibilities

Qualifications:

· Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent work experience in product marketing, go-to-market strategy, or similar roles.

· Minimum 3-4 years of relevant product marketing, go-to-market strategy, or similar roles experience, preferably in a eMobility, E-commerce, or consumer electronics.

· Strong knowledge of consumer behavior, market research techniques, and competitive analysis.

· Proven ability to develop and execute successful marketing and product launch campaigns.

· Excellent communication and interpersonal skills with experience in cross-functional collaboration.

· Results-driven with a focus on achieving KPIs and driving measurable outcomes.

· Bilingual in Chinese and English is preferred.

Physical Demands:

This is a primarily office-based role with extended periods of computer use. Occasional domestic or international travel may be required for product launches, events, or market research activities. The role may require lifting of promotional materials or product samples (up to 25 lbs.). Specific vision abilities required for this job include close vision, color vision, and the ability to adjust focus.

EEO Statement:

Segway Inc. is committed to providing Equal Opportunity in Employment to all applicants and employees regardless of race, color, religion, gender, age, national origin, military status, veteran status, handicap, physical or mental disability, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.