What are the responsibilities and job description for the Digital Marketing Communications Specialist position at SEAGA MANUFACTURING INC 1?
- Assist in the development and execution of marketing campaigns across digital, print, and social media platforms.
- Create and manage content for websites, email marketing, social media, and advertising.
- Assist in orchestrating Trade Shows
- Coordinate promotional activities, trade shows, and other marketing events.
- Monitor, analyze, and report on campaign performance metrics.
- Conduct market research to identify trends, customer needs, and competitive positioning.
- Collaborate with the sales team to develop promotional materials and sales support tools.
- Maintain brand consistency across all marketing channels.
- Support SEO, paid ads, and website updates as needed.
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- 5 years of experience supporting marketing campaigns across digital, print, and social media platforms.
- Strong content creation skills for websites, email newsletters, social media, and advertising materials.
- Experience coordinating events such as trade shows, promotions, or product launches.
- Ability to monitor and analyze marketing campaign performance using tools like Google Analytics, social media insights, or email marketing platforms.
- Basic knowledge of SEO best practices, paid advertising (PPC), and website content management systems (CMS).
- Strong organizational skills and attention to detail with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills Ability to collaborate effectively with sales, design, and other teams.
- Understanding of sales process - "Quote to Cash"
- Lead generation - Marketing Qualified Leads-Sales Qualified Leads.
- Familiarity with marketing automation and CRM software is a plus. (Salesforce, HubSpot, NetSuite, etc.) is
- Creative mindset with a focus on maintaining brand consistency and driving engagement
Salary : $60,000 - $80,000