What are the responsibilities and job description for the Marketing/Digital Data Analyst position at ECU Communications?
Benefits:
We are seeking a skilled Marketing/Digital Data Analyst with at least 3 years of experience in data analysis or performance measurement, specifically focused on evaluating digital campaign metrics, to support a federal government contract. The ideal candidate must be a U.S. citizen, able to pass a background check for security clearance, and available to work on-site in Washington, DC.
In this role you will collect, process, and analyze quantitative and qualitative data to support strategic decision-making, campaign optimization, and performance reporting. You will also translate complex datasets into actionable insights through dashboards, visualizations, and analytic briefs that inform program effectiveness and stakeholder reporting.
Job Duties / Responsibilities:
- Life insurance
- Paid Holidays
- Disability insurance
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
We are seeking a skilled Marketing/Digital Data Analyst with at least 3 years of experience in data analysis or performance measurement, specifically focused on evaluating digital campaign metrics, to support a federal government contract. The ideal candidate must be a U.S. citizen, able to pass a background check for security clearance, and available to work on-site in Washington, DC.
In this role you will collect, process, and analyze quantitative and qualitative data to support strategic decision-making, campaign optimization, and performance reporting. You will also translate complex datasets into actionable insights through dashboards, visualizations, and analytic briefs that inform program effectiveness and stakeholder reporting.
Job Duties / Responsibilities:
- Analyze campaign performance across digital, social, web, email, and media channels.
- Conduct audience segmentation, trend analysis, and forecasting to guide targeting strategies.
- Collect, clean, validate, and manage datasets from multiple sources (CRM, web analytics, paid media platforms, surveys, social listening tools).
- Develop dashboards and recurring performance reports using tools such as Power BI, Tableau, or Looker.
- Support KPI development aligned with program objectives and contract requirements.
- Provide insights for optimization of outreach, recruitment, or public education campaigns.
- Ensure data integrity, documentation, and compliance with privacy/security requirements.
- Present findings to technical and non-technical stakeholders.
- Typical deliverables include performance dashboards, KPI tracking matrices, audience insight reports, optimization recommendations, and quarterly and annual analytics summaries.
- Bachelor’s degree in data analytics, statistics, economics, marketing analytics, or related field (or equivalent experience).
- Experience analyzing digital campaign metrics (Google Analytics, social platforms, paid media dashboards) is essential.
- 3 years of experience in data analysis or performance measurement.
- Proficiency with Excel, SQL, and at least one visualization platform (Power BI, Tableau, Looker).
- Strong analytical reasoning and data storytelling skills are essential.
- Experience supporting federal communications or outreach programs preferred.
- Familiarity with A/B testing, attribution modeling, and audience analytics a plus.
- Knowledge of Python or R preferred.
- Experience integrating multiple data environments (CRM web media platforms) will be considered an asset.
- Excellent problem-solving skills are a must.
- This is a full-time, on-site position located at the client’s facility in Washington DC.
- Must be a U.S. citizen.
- Must pass background check for security clearance.