What are the responsibilities and job description for the Training Marketing Manager position at Scheduling Institute?
About the Role
We are looking for a creative, organized, and driven Marketing Manager to lead and grow the marketing efforts for our on-site training programs. This role is ideal for someone who loves managing projects end-to-end, collaborating across teams, and turning great ideas into campaigns that actually drive sales.
You will work closely with leadership, sales, trainers, and clients to increase demand, bookings, and visibility for our on-site trainings. This is a hands-on role for a true self-starter who thrives in a fast-paced, growth-oriented environment. To apply visit https://schedulinginstitute.com/careers/trainging-marketing-manager/
Key Responsibilities
Marketing Strategy & Campaign Execution
- Develop and execute integrated marketing campaigns to promote on-site trainings
- Create and manage campaigns across email marketing, direct mail, and digital channels
- Collaborate with internal teams to align messaging, offers, and timing
- Support sales initiatives with targeted campaigns and materials
- Work directly with the sales teams to meet and exceed goals; heavy sales enablement
Project & Client Management
- Manage multiple marketing projects simultaneously from concept to execution
- Work directly with clients and internal stakeholders to understand goals and customize campaigns
- Coordinate timelines, deliverables, and approvals to ensure projects stay on track
- Serve as a key point of contact between marketing, sales, and training teams
- Train, motivate, and keep teams informed and engaged internal
Content & Creative Oversight
- Produce creative ideas for campaigns, messaging, and promotions
- Oversee copy and creative assets to ensure brand consistency and effectiveness
- Adapt messaging based on audience, specialty, and training focus
Performance & Optimization
- Track campaign performance and adjust strategies to improve results
- Identify opportunities to increase engagement, conversions, and on-site training sales
- Share insights and recommendations with leadership
Required Experience & Skills
- Proven ability to manage projects with multiple moving parts
- Experience working with clients and internal teams
- Creative thinker with a solutions-oriented mindset
- Comfortable working independently and taking initiative
- Flexible, adaptable, and able to pivot as priorities evolve
- Strong project management and organizational skills
- Comfortable working with clients and multiple internal teams
- Creative, flexible, and solutions-oriented
- Self-starter who can manage priorities independently
- Ability to adapt quickly in a fast-paced, growth-focused environment
- A proactive self-starter who doesn’t need constant direction
- Detail-oriented but able to see the big picture
- Collaborative team player who communicates clearly and professionally
- Excited by growth, results, and continuous improvement
- Experience with email marketing, direct mail, and digital marketing
- Strong project management and organizational skills
- Comfortable working with clients and multiple internal teams
- Strong written communication and attention to detail
- Ability to adapt quickly in a fast-paced, growth-focused environment
- Positive, encouraging, and enthusiastic attitude to cheer on and champion our trainings
Would be great if you were competent in:
Marketo, NetSuite, Excel, Adobe Acrobat, VidYard, Canva, PowerPoint or Keynote, Word, Trello, Zoom, OnceHub, Adobe Create Suite, WordPress, Zapier
Why Join Us?
- Work with a collaborative, high-performing team
- Play a key role in driving growth for impactful on-site training programs
- Opportunity to bring ideas to life and see direct results from your work
- Fast-paced environment with room to grow and evolve