What are the responsibilities and job description for the Social Media Marketing Manager position at Story Road Marketing Lab?
Company Description
Story Road is a regional publisher and marketing firm covering business, lifestyle, and people in southeastern US. With over twenty-five years of experience, we focus on sharing positive stories and supporting local businesses in the community. Our firm manages social media platforms in six different markets and we're adding more each year. Gwinnett Magazine is one of our titles but we have many more under the Story Road umbrella.
Role Description
This is a full-time on-site and potentially hybrid role for a Social Media Marketing Manager at Story Road Studios located in Buford, GA. The Social Media Marketing Manager will be responsible for day-to-day social media marketing tasks, communication with followers, creating content strategies, implementing Social Media Optimization (SMO) techniques, and managing digital marketing campaigns.
Qualifications
- Social Media Marketing and Digital Marketing skills
- Strong Communication and writing skills
- Experience in Content Strategy
- Knowledge of Social Media Optimization (SMO)
- Ability to analyze social media data and trends
- Excellent time management and organizational skills
- Bachelor's degree in Marketing, Public Relations, Communications, or related field
- Experience in the publishing industry is a plus
- Editing multiple email newsletters and creating story budgets