What are the responsibilities and job description for the SEO / SEM Specialist position at Scale.jobs?
About The Role
The role drives organic and paid acquisition channels, taking full ownership of search engine optimization and search engine marketing strategy to scale high-intent user growth.
This position collaborates closely with the content, engineering, and product design teams to execute technical SEO initiatives, optimize paid search ad spend, and build data-driven conversion funnels that lower customer acquisition costs.
Key Responsibilities
The role drives organic and paid acquisition channels, taking full ownership of search engine optimization and search engine marketing strategy to scale high-intent user growth.
This position collaborates closely with the content, engineering, and product design teams to execute technical SEO initiatives, optimize paid search ad spend, and build data-driven conversion funnels that lower customer acquisition costs.
Key Responsibilities
- Execute end-to-end SEO strategies including technical site audits, keyword research, on-page optimization, and authority building
- Manage and optimize paid search campaigns across Google Ads and Bing Ads, focusing on high-intent keywords, bid strategy, and ad copy variation
- Monitor, analyze, and report on organic and paid search performance metrics using Google Analytics 4, Google Search Console, SEMrush, and Ahrefs
- Partner with engineering to resolve technical SEO issues such as crawl errors, site speed, indexing, structured data, and mobile usability
- Perform continuous A/B testing on ad creatives, landing pages, and search copy to maximize click-through and conversion rates
- Manage the monthly paid search budget, ensuring optimal allocation toward high-performing campaigns to hit acquisition targets
- 3-5 years of hands-on experience managing SEO and SEM campaigns, preferably within a B2B SaaS or high-growth tech environment
- Deep technical expertise in search engine algorithms, crawling, indexing, ranking factors, and technical SEO frameworks
- Proven track record of managing five-figure monthly paid search budgets with positive ROAS and declining CAC
- Advanced proficiency with SEO and analytics platforms, including Google Analytics 4, GSC, SEMrush, Screaming Frog, and Hotjar
- Strong analytical skills with the ability to translate complex search data into actionable growth strategies
- Bonus: Professional certifications in Google Ads, Google Analytics, or basic knowledge of HTML/CSS/JS and SQL