Senior Manager of Ecommerce Merchandising & Buying

Job Title: Senior Manager of Ecommerce Merchandising & Buying

This role will oversee the ecommerce buy while driving product storytelling and merchandising across the site and marketing channels. The position works closely with merchandising planning, growth marketing, analytics, and creative teams to ensure the right products are bought, prioritized, and highlighted to drive revenue and customer engagement.

The ideal candidate combines strong product instincts with a data-informed mindset and understands how assortment, merchandising, and product storytelling influence conversion, average order value, and overall business performance.

Key Responsibilities

• Own the ecommerce buying strategy and product assortment, partnering closely with merchandising planning to ensure the buy reflects customer demand, inventory needs, and revenue goals.
• Oversee the selection and prioritization of products for ecommerce, ensuring the assortment supports key categories, seasonal trends, and growth opportunities.
• Lead ecommerce merchandising across RamyBrook.com including homepage merchandising, category pages, collections, and seasonal product storytelling.
• Manage product launches and merchandising strategies to support seasonal drops, key product moments, and promotional events.
• Analyze product performance in partnership with the analytics team to identify opportunities to improve conversion, sell-through, and average order value.
• Collaborate closely with merchandising planning to align the buy with demand forecasts, inventory levels, and sell-through targets.
• Work cross-functionally with marketing, lifecycle marketing, and creative teams to ensure product priorities are aligned across site, email, SMS, and paid marketing campaigns.
• Partner with growth marketing and creative teams to develop product-driven creative concepts and briefs for paid social advertising, translating product insights into compelling storytelling, styling concepts, and campaign ideas.
• Use product performance insights, seasonal trends, and customer behavior to inform paid social creative themes and product features.
• Collaborate with creative teams to bring product storytelling to life across paid media, the site, and other marketing channels.
• Identify opportunities to improve product discoverability through navigation, product grouping, and search optimization.
• Support overall revenue goals by ensuring the strongest products and categories are consistently prioritized across digital channels.
  
  

Qualifications

• 6–10 years of experience in merchandising, buying, or ecommerce merchandising within fashion or apparel.
• Strong understanding of ecommerce performance metrics including conversion rate, sell-through, and average order value.
• Experience owning or supporting product buying and assortment planning.
• Strong product instincts and an understanding of how assortment and storytelling drive customer engagement and sales.
• Experience working closely with merchandising planning and inventory teams.
• Ability to translate product insights into merchandising and marketing strategies.
• Experience partnering with marketing or creative teams to develop product-driven campaign concepts or content.
• Highly organized with the ability to manage multiple product launches and merchandising priorities.
• Experience in contemporary fashion or direct-to-consumer brands preferred.
  
  

Salary $125,000