Senior Director of Digital & Ecommerce

Job Title: Senior Director of Digital & Ecommerce

About The Role

The Senior Director of Digital & Ecommerce will bring together all ecommerce channels — Amazon 3P, DTC, and key retailer.com partners (Ulta.com, Target.com, Boots.com, etc.) — under one umbrella for the first time.

This is both a strategic and hands-on role. You’ll be responsible for setting the vision and roadmap for the brand’s ecommerce growth while directly managing day-to-day channel operations. You’ll oversee agency partners (Amazon) but remain accountable for channel performance, strategy, and revenue delivery. You will also lead the Growth & Media Manager (DTC retail paid media) and the CX Manager, ensuring these functions work together seamlessly to deliver growth and brand impact.

Key Responsibilities

Ecommerce Strategy & Leadership

• Define and build the brand’s ecommerce function, setting the roadmap and KPIs for Amazon, DTC, and retailer.com.
• Carve out what success looks like across channels and build best practices that scale globally.
• Lead, coach, and develop the Growth & Media Manager and CX Manager to ensure paid media, customer experience, and channel operations are aligned and driving growth.
• Deliver against commercial sales targets across all ecommerce channels, building and executing promo and campaign plans (e.g., Black Friday, seasonal activations, retailer-specific events) to maximize performance.
  
  

Amazon (3P)

• Manage the relationship with the Amazon agency, providing strategic direction and accountability for sales, advertising, assortment, pricing, and operational success.
• Drive category expansion, ranking, and review strategies to accelerate growth.
  
  

DTC

• Own the direct-to-consumer channel, optimizing site experience, conversion, CRM, retention, and promotions.
• Lead the email and SMS program end-to-end — including campaign calendar, flows, segmentation, and reporting — ensuring it drives conversion and retention.
• Partner with the Growth & Media Manager to integrate learnings from paid channels into CRM testing and segmentation.
• Own SEO strategy and execution across DTC and retailer.com partners, ensuring technical, on-page, and content optimization that drives traffic, conversion, and visibility on the digital shelf.
  
  

Retailer Ecommerce (Retailer.com)

• Lead content, merchandising, promotions, and growth strategies for retail.com partners (Ulta, Target, Boots, etc.).
• Ensure the “digital shelf” is optimized — from imagery and copy to reviews and search ranking.
  
  

Customer Experience (CX)

• Provide leadership and direction to the CX Manager to ensure world-class service across DTC.
• Partner with Operations and Community to ensure CX reflects the brand’s values, while resolving issues that impact retention and loyalty.
  
  

Cross-Functional Collaboration

• Partner closely with retail, marketing, operations, and finance to ensure ecommerce plans align with broader business priorities.
• Provide ongoing reporting, insights, and recommendations to senior leadership.
  
  

What We’re Looking For

• 7–10 years of ecommerce experience (Amazon 3P, retailer.com, and/or DTC).
• Track record of driving growth in a high-velocity consumer brand, ideally beauty, personal care, or CPG.
• Comfortable being both strategic and hands-on — from shaping the future of the function to rolling up your sleeves in channel execution.
• Strong commercial acumen with experience in P&L ownership, forecasting, and growth planning.
• Experience managing agencies or external partners while maintaining accountability for outcomes.
• Leadership experience managing people, with the ability to coach and build a high-performing team.
• Entrepreneurial, agile, and thrives in a fast-moving, scaling business.
  
  

Salary $190,000