Head of Design

Job Title: Head of Design

Role Overview

The Head of Design will lead the creative vision and execution across all product categories, ensuring the brand’s signature aesthetic is consistently elevated and commercially successful. This role blends strategic leadership with hands-on creative direction, overseeing the design team while collaborating closely with merchandising, production, and marketing to deliver cohesive, customer-loved collections.

Key Responsibilities

Creative Leadership

• Define and evolve the overall design vision in alignment with the Founder’s direction and brand identity
• Ensure consistency across all categories, including ready-to-wear, sleepwear, and home
• Lead concept development from inspiration through final product
  
  

Team Management

• Directly manage and mentor a team of 4:
• Senior Designer
• 2 Designers
• Print Designer
• Sweaters Designer
• Foster a collaborative, high-performance, and creative team culture
• Provide regular feedback, professional development, and performance management

Product Development & Execution

• Oversee seasonal design calendars and ensure timely delivery of collections
• Partner with merchandising to align product assortment with business goals
• Work closely with production and technical teams to ensure quality, fit, and cost targets are met
  
  

Print & Textile Direction

• Guide the development of original prints and textiles, ensuring they align with the brand’s feminine, romantic aesthetic
• Collaborate closely with the Print Designer to create distinctive, ownable patterns
  
  

Knitwear & Category Oversight

• Supervise sweater and knitwear design to ensure innovation and consistency with the broader assortment
• Identify opportunities for growth across product categories
  
  

Cross-Functional Collaboration

• Partner with marketing and brand teams to ensure cohesive storytelling across campaigns and product launches
• Support photoshoots, styling direction, and campaign concepts as needed
  
  

Trend & Market Insight

• Stay ahead of fashion and lifestyle trends, translating them into commercially viable designs
• Conduct competitive analysis and customer research to inform design decisions
  
  

Qualifications

• 8–12 years of experience in fashion or lifestyle design, with leadership experience
• Strong portfolio demonstrating a cohesive design aesthetic aligned with the brand
• Experience managing and developing design teams
• Deep understanding of product development, textiles, and garment construction
• Strong organizational and project management skills
• Ability to balance creativity with commercial awareness
  
  

Salary $195,000 - $250,000