What are the responsibilities and job description for the E-commerce Director - Apparel position at SBH Fashion?
Job Title: E-commerce Director - Apparel
Role Overview
Senior leadership role owning the full DTC and retail e-commerce strategy for the brands apparel business, driving growth across Shopify, retail stores, league events, and partner channels.
Core Responsibilities
Role Overview
Senior leadership role owning the full DTC and retail e-commerce strategy for the brands apparel business, driving growth across Shopify, retail stores, league events, and partner channels.
Core Responsibilities
- Own e-commerce vision and growth strategy across all digital and retail touchpoints
- Lead and scale teams across site operations, merchandising, planning, retail, and CX
- Drive seasonal line planning, assortment strategy, and inventory health
- Build analytics frameworks around sales, conversion, retention, and LTV
- Oversee Shopify roadmap, UX, mobile optimization, and testing
- Improve 3PL and fulfillment performance
- Align closely with marketing on email, SMS, paid, and campaign execution
- Own monthly reporting and partner with finance
- Provide oversight for wholesale, licensing, and partner launches
- 10 years of e-commerce/DTC experience, preferably in apparel or youth culture
- Deep Shopify and CX platform expertise
- Proven people leader with experience scaling teams
- Highly analytical and data-driven
- Strong cross-functional partner across marketing, finance, ops, and creative
Salary : $135,000 - $145,000