What are the responsibilities and job description for the Amazon SEM Specialist position at SBH Fashion?
Job Title: Amazon SEM Specialist
About The Role
We are seeking a results-oriented Amazon SEM Specialist to execute and optimize paid, keyword-based search advertising. Reporting directly to the VP of E-commerce Marketing, this role will be responsible for implementing Amazon advertising strategies, translating strategic direction into high-performing campaigns that drive traffic, sales, and return on ad spend.
This is an excellent opportunity to work closely with the VP of E-commerce Marketing, playing a key role in executing high-impact advertising initiatives while contributing to the continued growth of our Amazon business.
Key Responsibilities
About The Role
We are seeking a results-oriented Amazon SEM Specialist to execute and optimize paid, keyword-based search advertising. Reporting directly to the VP of E-commerce Marketing, this role will be responsible for implementing Amazon advertising strategies, translating strategic direction into high-performing campaigns that drive traffic, sales, and return on ad spend.
This is an excellent opportunity to work closely with the VP of E-commerce Marketing, playing a key role in executing high-impact advertising initiatives while contributing to the continued growth of our Amazon business.
Key Responsibilities
- Execute the Amazon advertising strategy established by the VP of E-commerce Marketing.
- Build, manage, and optimize Amazon ad campaigns with a heavy focus on non-branded Sponsored Product Ads.
- Work closely with the SEO specialist to study, monitor, and build long-term organic rankings through SEM.
- Monitor campaign performance and implement data-driven optimizations to improve ROAS, ACOS, TACOS, CTR, CPC, and conversion rates.
- Analyze campaign data and prepare regular performance reports.
- Collaborate with creative, merchandising, and e-commerce teams to ensure advertising campaigns align with broader business objectives.
- Identify opportunities to improve campaign efficiency, increase visibility, and capitalize on new Amazon advertising features and marketplace trends.
- Manage advertising budgets responsibly while ensuring campaigns meet established KPIs.
- Stay current with Amazon marketing best practices, platform updates, and emerging advertising capabilities.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5 years of hands-on experience managing Amazon Ads campaigns for consumer brands or e-commerce businesses.
- Deep knowledge of Amazon Sponsored Product marketing.
- Strong understanding of keyword strategy, bidding methodologies, campaign optimization, and retail media performance metrics.
- Experience analyzing campaign performance using Amazon Ads reporting and related analytics tools.
- Excellent analytical, organizational, and communication skills.
- Ability to execute efficiently while collaborating closely with senior marketing leadership.
Salary : $120,000 - $130,000