Marketing Manager

An innovative, expanding, international company rooted in the Annapolis/Kent Island area of Maryland is looking for a talented and creative marketing professional for their Marketing Manager role. This solution-based position leads the development and execution of our strategic marketing initiatives to strengthen brand awareness, drive customer engagement and support revenue growth. As a customer centric, family-oriented organization, we focus on career minded individuals searching for their once in a lifetime opportunity to join our winning team! This position will report directly to the Industrial Business Development Manager.

Responsibilities:

·      Develops, designs and executes a national marketing strategy that focuses on driving growth by identifying lead generation opportunities and creating integrated campaigns

·      Plan and manage multi-channel campaigns across digital, social, email, events, and traditional media

·      Oversee the selection, coordination, and management of trade exhibitions, seminars, conferences and other industry events

·      Reports monthly on campaign performance metrics, using internal and external measurement tools and resources to analyze, track and optimize both online and print advertising campaigns

·      Analyzes market trends, customer insights and competitive data to play an active role in the company sales plan to promote and drive revenue

·      Manages marketing budget, vendor relationships and partners

·      Coordinates, develops and produces marketing communication projects and activities from direct response ads to email marketing and automation, and CRM vertical campaign management

·      Engages in the development and execution of strategic marketing communications to efficiently support product launch campaigns, collaborating with various departments to define product roadmaps

·      Builds awareness, preference and demand in target market segments for existing products

·      Utilizes Salesforce & account engagement tools to cultivate and nurture relationships with leads and customers

·      Collaborates and participates in marketing strategies and best practices with the North America Marketing team members

·      Performs other duties as assigned

·      Some travel may be required

Required Skills/Experience:

·      College degree with a focus in Marketing, Communications or other related study

·      (3-5) years of relevant experience; knowledge of highly engineered and/or technical products preferred

·      Strong experience developing marketing programs and supporting materials to generate and nurture sales leads while promoting the Company brand.

·      Detail-oriented with proficient computer skills, especially in the use of Microsoft Office, Adobe Creative Suites, Salesforce CRM and Wordpress required

·      Strategic thinking ability, excellent people and time management skills, and the ability to manage multiple projects and large teams

·      Superior written and verbal communication skills

·      Ability to influence cross-functional teams without formal authority

·      Proactive mind-set – anticipates issues and provides solutions

Benefits & Compensation:

·      Salary commensurate with experience

·      Company subsidized Medical, Dental, and Vision benefits effective the first of the month following 30 days of employment, 401K with 3% Safe Harbor Contribution, Performance Bonus, 13 paid vacations days, 5 paid sick days and 12 paid holidays

·      Growth opportunities are available