What are the responsibilities and job description for the Digital Marketing Specialist position at Sanford Barrows Group?
Job Description:
The Digital Marketing Specialist supports the regional digital ecosystem by driving data accuracy, performance insights, and digital capability building across the Central, South America, and Caribbean (CSA) region.
This role consolidates market signals, manages digital analytics, maintains core digital platforms, and supports optimization efforts across channels and distributors. It is a hands‑on role focused on measurement, insights, digital operations, and platform management.
Responsibilities:
- Support digital capability-building initiatives across CSA markets, including KPIs, measurement standards, and best practices.
- Act as the regional control hub for social listening and digital insights by collecting, synthesizing, and reporting data using Sprinklr and other intelligence tools.
- Utilize Google Analytics to track web performance, monitor KPIs, and identify user behavior patterns, funnel friction points, and improvement opportunities.
- Assist in developing and maintaining dashboards for KPI tracking across paid media, social media, and web performance.
- Conduct ongoing performance diagnostics to identify issues, opportunities, and optimization paths for digital channels.
- Collaborate with markets and agencies to ensure high-quality digital execution, including tracking, tagging, and standardized reporting.
- Provide actionable recommendations to improve digital effectiveness, content performance, and overall user experience.
- Contribute to the continuous optimization of the regional digital ecosystem (web, analytics, tag management, paid media measurement, social listening tools).
- Ensure Brand Safety by proactively monitoring and analyzing the digital voice of the customer across all platforms.
Requirements:
- Bachelor’s degree in Marketing, Digital Marketing, Data Analytics, or related field.
- 2–4 years of experience in digital marketing, performance optimization, or analytics.
- Hands-on experience with Google Analytics / GA4 and comfort interpreting data.
- Familiarity with Sprinklr or similar social listening/OMNI-channel management platforms.
- Strong analytical capabilities and ability to translate insights into recommendations.
- Proficiency in Excel and PowerPoint.
- Fluent in English and Spanish
Supported Benefits
- Auto allowance
- Meal allowance
- Work cell phone & plan
- Etc.
Salary : $70,000 - $80,000