Marketing Operations & Strategy Manager

Join the Team at Samuels Seafood Co.

Marketing Operations & Strategy Manager – Retail Division

At Samuels Seafood Co., we don’t just move seafood — we move markets. As a leader in premium, sustainable seafood distribution, we are seeking a Marketing Operations & Strategy Manager to bring structure, precision, and strategic clarity to our Retail Division.

This is not a purely creative role. This is the architect behind the strategy. The builder of systems. The operator who ensures vision becomes measurable performance.

The Mission

You will design, structure, and oversee the execution of comprehensive marketing strategies that align directly with company business objectives. You’ll build frameworks, enforce brand consistency, analyze performance, and create operational excellence — while collaborating closely with our Creative Brand Manager to bring strategy and creativity together seamlessly.

What You’ll Lead

Strategic Direction & Planning

• Draft and execute overall marketing strategies and annual plans for the Retail Division

• Define target audiences, positioning, and channel objectives

• Translate company goals into measurable marketing initiatives

• Ensure alignment between marketing, sales, operations, product, leadership, and finance

Research & Insight

• Lead market research and competitive analysis

• Identify consumer trends and customer insights

• Transform data into actionable strategy

• Share findings to inform creative concepts and campaigns

Campaign Architecture & Performance

• Plan and manage multi-channel campaigns from concept through ROI reporting

• Own project timelines, budgets, tracking systems, and optimization processes

• Build dashboards and performance measurement frameworks

• Oversee lifecycle management and strategic refinement

Brand Governance

• Develop and own brand guidelines and SOPs

• Conduct QA reviews to ensure brand consistency across all outputs

• Protect and elevate the company’s public-facing image

• Implement systems to enforce brand standards company-wide

Operational Execution & Logistics

• Coordinate promotional events, product launches, and go-to-market activities

• Manage vendor coordination and distribution to retail locations

• Oversee website and CMS updates, backups, and content implementation

• Coordinate internal marketing operations (signage, intranet, internal communications)

Leadership & Cross-Functional Alignment

• Serve as the primary marketing liaison to all departments

• Build processes that drive collaboration and accountability

• Mentor team members (including the Creative Brand Manager)

• Conduct performance reviews, delegate tasks, and track progress

• Foster a culture of structured excellence and measurable success

Editorial & Content Leadership

• Assist in writing compelling copy and shaping brand voice

• Conduct interviews and write features for FT publication

• Design, layout, and manage the Florida Fish Tales edition exclusively

• Guide development of marketing materials including video, ads, and web content

Who You Are

• A strategic thinker with operational precision

• Highly organized and systems-oriented

• Comfortable leading both strategy discussions and execution logistics

• Analytical, data-driven, and performance-focused

• A collaborative leader who aligns teams around measurable goals

• Capable of blending structure with storytelling

You thrive at the intersection of strategy, systems, logistics, and brand stewardship.

What Success Looks Like

• Marketing initiatives directly tied to revenue and growth goals

• Clear tracking and performance measurement across campaigns

• Strong cross-departmental alignment

• Protected and elevated brand consistency

• Efficient processes that scale

Why Join Samuels Seafood Co.?

• Industry leader in premium seafood

• Strong growth trajectory

• Collaborative leadership culture

• Opportunity to shape and structure an entire retail marketing division

• High-impact strategic role with visible results

If you’re ready to build frameworks that drive performance and bring clarity to complexity — we want to hear from you.

Apply today and help us chart the future of retail seafood marketing. 🌊