What are the responsibilities and job description for the Director of Sales position at Saga Communications?
Director of Sales - Manager
Saga Communications
We are a marketing and advertising company working with small, medium, and large businesses in some of the finest small and mid-markets in the United States. A core focus of our work is managing and scaling high-performing ad campaigns to maximize lead generation and conversion. We specialize in connecting the dots between products, tools, strategy, data, and return on ad spend (ROAS) to giving our clients deeper insight into what’s driving real growth for their business.
We need a serious sales leader who understands pipeline discipline, forecasting, accountability, sales training, and culture.
This is not a desk job. It’s not a spreadsheet job.
What You’ll Lead
This role oversees a team of Salespeople selling integrated advertising solutions including:
- Search marketing
- Targeted display
- Paid social
- Audio
- Digital video
Your responsibility isn’t leading a sales team to “push products,” it’s to ensure every campaign connects strategy to measurable business outcomes. That can only be accomplished with an understanding that the digital advertising tools, products, and strategy only matter if we are able to help local businesses see how those things turn into:
- Website clicks
- Store visits
- Phone calls
- Branded searches
- And Revenue
You would want this opportunity to teach, coach, elevate, and build something that gets better because you are here.
What You’ll Own
Revenue & Performance
- Drive meaningful year-over-year revenue growth
- Create disciplined forecasting and pipeline inspection habits
- Raise expectations around proposal quality and strategic positioning
- Ensure integrated solutions are standard practice
Coaching & Development
- Conduct high-level 1:1 coaching focused on deal strategy and skill elevation
- Role play and refine presentations
- Develop salespeople into marketing strategists, not order takers
- Build bench strength for future leadership
Culture & Standards
- Create an environment of accountability without fear
- Elevate digital fluency across the team
- Make smart, modern wins visible and repeatable
Market Influence
- Represent the company in local business circles
- Speak confidently about successful advertising strategy
- Be seen by business owners as a marketing authority
You are not just an internal leader.
You are a public-facing marketing mind.
The Type of Leader Who Thrives Here
- Successful sales track record, with meaningful leadership experience
- Formal management or leadership training a plus
- Strong track record of driving team revenue growth
- Comfortable coaching seasoned professionals
- Competitive, but long-term minded
- Autonomous, but values strong executive partnership
- Energized by building, not maintaining
Benefits
Benefits include:
- Medical insurance
- Dental insurance
- Matching 401(k)
- Paid vacation
- Professional development support