What are the responsibilities and job description for the Customer Lifecycle Marketing Executive position at SafetyCulture?
SafetyCulture is a customer and product-led SAAS company, our mission is to help working teams get better every day, our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving safety, quality and continuous improvement.
Job description:
As we continue to rapidly scale, we have an exciting opportunity for a Customer Lifecycle Marketing Executive in the Marketing Operations team. In this role, you will be working closely with the Customer Lifecycle Manager and Product Marketing team to increase the adoption of product features by supporting the execution of compelling and timely lifecycle comms.
You will enable SafetyCulture's marketing capabilities to scale globally while driving product adoption and feature awareness. This is an opportunity to have a profound impact on one of the fastest growing technology companies in Australia.
\n● You're a strong collaborator who thrives in cross-functional teams, working seamlessly with Product Marketing, Product, and Lifecycle experts to drive customer outcomes
● You've got good experience with creating and launching communications at scale, with a track record of ensuring customers receive the right messages at the right time
● You're an outstanding writer; you can draft content that drives positive outcomes from email and in-app campaigns
● You're versatile and flexible, able to adapt your marketing tactics to different geographies, industries, personas and use cases
● You don't shy away from data. You understand the importance of data-driven decisions and you're not afraid to analyse the impact of your content, build complex customer segments and provide insights on product adoption goals.
● You live and breathe our values (Think Customer, Open Honest Always, Better as a Team, Be Bold Bring Action)
● A passion for learning, working with new tech (including AI tools like Claude) and curious about improving the way we work
● Experience with using Email platforms (ideally Customer.io or like-for-like platforms)
● Strong communication skills, written and verbal across various platforms and with internal stakeholders to champion a better customer experience ● Self-starter attitude with a growth mindset who can adapt to a fast-paced environment
● Strong attention to detail and a test-and-learn mentality
● Familiarity with product launch and feature adoption strategies
● A keen eye for design with the ability to create impactful imagery (ideally with Figma)
● Demonstrates the ability to translate technical or complex product concepts into engaging and easily digestible customer communications
● Some HTML experience or a very real desire to learn
● Partnering with Product Marketing to develop and execute communications strategies (email programs, webinars etc) that translate product roadmap updates, feature launches, migrations and deprecations into clear, customer-focused narratives to drive product adoption.
● You'll be hands-on with the tools and improving processes by leveraging AI to build, coordinate and launch product campaigns across various channels such as email, in-app, and push notifications, using best-in-class marketing technology tools
● Maintaining and optimising lifecycle marketing content along the customer journey by synthesising complex solution workflows into existing programs.
● You'll partner with our lifecycle experts to architect strong marketing journeys on Customer.io which articulate the value of SafetyCulture's products, powering our marketing and product funnel
● Analyse the performance and impact of programs on Amplitude, HEX and Tableau, identifying new opportunities and developing key insights to improve future campaigns
● Supporting the broader Lifecycle team on a range of key business initiatives, including user engagement and marketing nurture programs