What are the responsibilities and job description for the Director of Lifecycle Marketing position at Symple Lending?
Symple is a high-growth consumer lending company operating at significant scale across paid media, lifecycle, and direct mail. This is a fast-paced performance marketing environment, not a bank. We have a lifecycle operation spanning email, SMS, and voice that needs an owner who can open the platform, diagnose what is broken, and fix it before writing a single strategy deck. If your first instinct when deliverability drops is to pull sending logs and check authentication records rather than schedule a meeting, this role was written for you.
About The Role
You own the full lifecycle stack end to end. You inherit what we have, audit it, optimize it, and build the roadmap to expand. Deliverability. Domain management. Segmentation. Sequencing. Compliance. All of it.
You are inheriting an operation with real infrastructure and real volume that needs an experienced operator to take it to the next level. The problems are real, the data exists, and you will have the authority to fix what you find.
You need to be close enough to the tools and the data to know what is broken before you start strategizing. But you also need to be senior enough to build and lead a production team beneath you, whether that is existing team members or new hires you identify we need.
This is a regulated environment. TCPA, CAN-SPAM, state-level contact regulations, consent management, and suppression handling are part of the daily operating reality. Getting this wrong is not just a deliverability problem, it is a legal exposure problem.
You will partner with a remote martech developer to scope and implement infrastructure changes and coordinate with the data and analytics team on reporting and attribution.
Within Your First 90 Days
Competitive base salary plus performance bonus. Full benefits package including health, dental, vision, PTO, and 401(k).
About The Role
You own the full lifecycle stack end to end. You inherit what we have, audit it, optimize it, and build the roadmap to expand. Deliverability. Domain management. Segmentation. Sequencing. Compliance. All of it.
You are inheriting an operation with real infrastructure and real volume that needs an experienced operator to take it to the next level. The problems are real, the data exists, and you will have the authority to fix what you find.
You need to be close enough to the tools and the data to know what is broken before you start strategizing. But you also need to be senior enough to build and lead a production team beneath you, whether that is existing team members or new hires you identify we need.
This is a regulated environment. TCPA, CAN-SPAM, state-level contact regulations, consent management, and suppression handling are part of the daily operating reality. Getting this wrong is not just a deliverability problem, it is a legal exposure problem.
You will partner with a remote martech developer to scope and implement infrastructure changes and coordinate with the data and analytics team on reporting and attribution.
Within Your First 90 Days
- Complete a full infrastructure audit: every email domain, sending IP, flow, sequence, SMS number, and voice program. Deliver a state-of-lifecycle document with a prioritized problem list
- Execute the top 3 to 5 fixes from the audit. Stabilize deliverability across all carriers
- Begin rebuilding core flows with optimized sequencing and segmentation. Launch at least one materially improved lifecycle program
- Establish a reporting cadence with the data and analytics team
- Own email, SMS, and voice lifecycle channels end to end
- Manage deliverability and domain architecture: domain reputation, IP management, authentication protocols, carrier-level monitoring
- Design segmentation, sequencing, and personalization strategies tied to downstream conversion performance
- Own compliance across all lifecycle channels including TCPA, CAN-SPAM, state-level regulations, consent management, and suppression handling
- Build and manage a production team for campaign execution
- Partner with remote martech development resources to scope and implement infrastructure changes
- Coordinate with the Brand Systems Lead on email and SMS creative standards
- Coordinate with the Senior Media Buyer on lead handoff timing and contact strategy
- Participate in weekly cross-functional performance review
- 7 to 10 years in lifecycle marketing or CRM with at least 3 in a leadership role
- Hands-on expertise with enterprise email platforms, deliverability diagnostics, domain architecture, and authentication protocols
- Experience in lead gen, DTC, or high-volume consumer marketing. Regulated industry experience strongly preferred
- Ability to personally diagnose infrastructure and deliverability problems, not just direct a team to do so
- Experience building or restructuring a lifecycle marketing team
- Experience with outbound voice and dialer systems in a marketing context
- Background operating lifecycle programs within financial services or lending with knowledge of relevant compliance constraints
- Experience partnering with remote martech or engineering resources to scope and ship infrastructure changes
- Familiarity with analytics and attribution platforms at the query or dashboard level
- SMS strategy experience including carrier filtering dynamics and copy optimization within compliance constraints
Competitive base salary plus performance bonus. Full benefits package including health, dental, vision, PTO, and 401(k).