Marketing Coordinator

Position/Job Title: Marketing Coordinator

At Safer Schools Together | ICDTA, our mission is to empower educational institutions and workplaces by providing comprehensive training and resources, fostering safe, inclusive environments for students, staff, employees, and communities. We envision a world where every school and workplace is a safe and inclusive environment, allowing students, staff, and employees to thrive without fear of violence, hate, or harm.

As a Marketing Coordinator, you will curate effective, engaging marketing campaigns, while also supporting digital projects, business development, and operations.

Key Performance Competencies

·      Strong understanding of campaigns and multichannel execution

·      Ability to efficiently navigate and utilize design tools to create visually compelling graphics, layouts, and marketing collateral

·      Ability to learn quickly and adapt to change regularly

·      Extremely detail-oriented with exceptional organizational skills

·      A collaborative approach to all projects and tasks

·      Decision-making and strong judgment skills

·      Critical thinking and problem-solving

·      A willingness to learn and innovate

·      Excellent written and verbal communication skills

Essential Duties and Responsibilities

·      Collaborate with the Marketing and Business Development teams, as well as Senior Leadership to execute communication materials

·      Support SSTs content strategy by curating visual and written content across our channels, including social media, email marketing, and websites

·      Create professional, brand consistent visual graphics/content for product materials, events/presentations, and more

·      Conduct research for key marketing campaigns

·      Optimizing content for search engines and lead generation

·      Grow new leads through calls-to-action, landing pages, and lead generation content, ensuring SEO and GEO optimization

·      Establishing effective marketing automation and lead nurturing processes through email, content, and social channels

·      Analyze analytics by gathering data post-campaign, collecting scans and form submission from HubSpot and QR code generation

·      Support with website updates, including LMS courses, products, and content itself. Conduct regular user experience audits

·      Support marketing and business development goals and strategy. This will include strategy as it relates to websites, events, conferences, print, digital, paid, PR, social media, and email marketing

·      Conference coordination including but not limited to proposal submission, shipping and receiving, inventory management, pre-planning and post evaluation.

·      Support the maintenance of our customer relationship management (CRM)

·      Regular communication with clients and vendors, professionalism and timeliness are imperative

Education, Training, and Experience

·      Post-secondary diploma/degree in a relevant field, plus 2 to 4 years of experience, OR an equivalent combination of education and experience

·      Knowledge and experience with CRMs, specifically HubSpot, WordPress, social media platforms, or similar platforms

·      Prior experience with ecommerce websites, Adobe Cloud/Canva, Google Analytics, SEO Tools, and an LMS is preferred, not required

·      Strong writing skills, editing skills, and oral communication skills

·      Ability to grasp new concepts, strategies, and initiatives

·      Ability to plan, organize, prioritize, maintain exceptional details, execute multiple tasks and projects simultaneously and meet deadlines

·      Collaborative and willing to contribute to a team environment; ability to work effectively with people at all levels of an organization

·      Self-motivated; able to work independently and adapt to change

Physical Demands

·      The physical demands of typical office positions are expected. The ability to sit and perform terminal/computer work for lengthy periods is expected. Accommodations will be made to enable individuals with disabilities to perform the essential functions.

·      This role is 100% in office – remote work is not an option.