What are the responsibilities and job description for the Marketing Coordinator position at Carlsmed?
About Carlsmed
Our mission is to improve outcomes and decrease the cost of healthcare for spine surgery and beyond. The Carlsmed aprevo® personalized surgery platform is designed to improve the standard of care for spine surgery one patient at a time.
Position Description
The Marketing Coordinator will assist in implementing the company’s brand strategy by supporting marketing communications, digital, social, and events with a strong eye on execution and reporting. The coordinator will support the development and maintenance of internal tools, including CVENT, Lytho, Smart Source Print on Demand, Constant Contact and Allego as appropriate to support the sales team and the greater organization in Brand Marketing.
Responsibilities
- Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the upload of new materials in the Print on Demand portal
- Execute posting on social media platforms, track engagement and trends
- Support events team through execution on deliverables for meetings, internal training events, and tradeshows by developing schedules/calendaring, supporting shipping and coordinating mailing lists in online platforms such as CVENT
- Support Events, Marcom, Product Marketing, and Professional Education team on agenda creation, calendaring/scheduling and support on logistics for internal Plan and Review Sales meetings, validation labs and surgeon aLINK visits as needed
- Coordinate/Plan/Arrange Regional Sales Dinners and dinner event logistics in conjunction with Tradeshows and Industry meetings
- Maintain physician locator and support website updates as directed
- Push out e-blasts and communications and campaigns for customers both internal and external facing. Track engagement and trends.
- Support the Marcom and graphic design team in creative project management platform and Content management system to deliver content that meets company and field needs
- Responsible for vendor management through partnership with AP on invoice and payment tracking
- Support full Marketing team as well as Chief Commercial Officer as needed with responsibilities as assigned
Qualifications
- Bachelor’s degree in marketing, advertising, or communications
- 2-3 years of experience in marketing coordination or similar role
- Knowledge of traditional and digital marketing, content marketing, and social media
- Experience using CMS, CRM, Digital and Communications platforms
- Attention to detail and copy-editing experience
Skills
- Working knowledge of HTML and design and email software
- Experience in budgeting and invoicing systems
Equal Opportunity Employer
Carlsmed is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Carlsmed is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.
Compensation
The anticipated hourly rate for this position is $33.00 - $36.00. Individual compensation is determined based on factors such as experience, skills, education, certifications, and geographic location.
In addition to base salary, eligible employees may participate in incentive compensation programs and receive a comprehensive benefits package. Our benefits reflect our commitment to the health and well-being of our employees and their families and include 100% employer-paid medical, dental, and vision insurance premiums, a 401(k) plan with employer matching, and unlimited paid time off (PTO). Your recruiter can provide additional details about our total rewards package during the hiring process.