Demo

Branch Channel Marketing Program Manager (Bilingual Spanish)

Rose International
Charlotte, NC Full Time
POSTED ON 9/21/2026
AVAILABLE BEFORE 10/20/2026
Date Posted: 09/18/2026

Hiring Organization: Rose International

Position Number: 507779

Industry: Financial Services

Job Title: Branch Channel Marketing Program Manager (Bilingual Spanish)

Job Location: Charlotte, NC, USA, 28202

Work Model: Onsite

Shift: Monday- Friday 8 AM - 5 PM

Employment Type: Temp to Hire

FT/PT: Full-Time

Estimated Duration (In months): 13

Min Hourly Rate($): 58.00

Max Hourly Rate($): 62.00

Must Have Skills/Attributes: Banking/Financial, Marketing, Project Management, Retail Marketing, Spanish - Bilingual

Experience Desired: Fluency in Spanish (written and verbal) (7 yrs); Proficiency in PowerPoint, Excel, and Microsoft Office applications (7 yrs); Experience in marketing, channel marketing, retail marketing, or program management (7 yrs); Experience in banking, financial services, or consumer retail (7 yrs)

Required Minimum Education: Bachelor’s Degree

Preferred Education: Master’s Degree

**C2C is not available**

Job Description

Required Education:

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field.

Preferred Education

  • MBA or Master's degree in Marketing, Business, Communications, or a related field.

Required Experience, Knowledge & Skills

  • 7-10 years of experience in marketing, channel marketing, retail marketing, program management, marketing communications, or related disciplines.
  • Prior experience in banking, financial services, consumer retail, or another client-focused retail industry.
  • Strong understanding of the U.S. Hispanic consumer market, including cultural insights, consumer behaviors, and factors that influence engagement and marketing effectiveness.
  • Fluency in Spanish (written and verbal) with the ability to support the development, review, and execution of Spanish-language marketing initiatives, communications, and customer-facing materials.
  • Proven ability to manage complex marketing projects and multiple priorities in a fast-paced environment.
  • Strong project management, organizational, and stakeholder management skills.
  • Ability to work effectively within a matrixed organization and influence outcomes across diverse stakeholder groups.
  • Excellent written, verbal, presentation, and communication skills.
  • Strong attention to detail and commitment to quality execution.
  • Advanced proficiency in PowerPoint, Excel, and Microsoft Office applications.

Preferred Experience, Knowledge & Skills

  • Experience supporting retail branch networks, physical channel marketing, signage, merchandising, or customer experience programs.
  • Consumer banking, retail banking, lending, deposits, cards, wealth, or small business marketing experience.
  • Experience managing agency partners, print production, signage vendors, or marketing fulfillment partners.
  • Experience working within a highly regulated environment requiring Risk, Legal, and Compliance reviews.
  • Familiarity with Workfront, Aprimo, or similar workflow and project management tools.
  • Experience leveraging customer insights, market research, and performance analytics to improve marketing effectiveness.

Role Responsibilities

Supports the development, execution, and optimization of branch channel marketing programs that drive business priorities, enhance the client experience, and strengthen the Truist brand within the retail branch network. Works across a highly matrixed organization to translate business objectives into effective branch marketing solutions while managing projects from planning through implementation. This role requires strong program management, exceptional attention to detail, and the ability to successfully manage multiple initiatives simultaneously.

  • **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
  • **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**

Benefits

For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.

California Pay Equity

For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.

Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.

If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.

Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).

Salary.com Estimation for Branch Channel Marketing Program Manager (Bilingual Spanish) in Charlotte, NC
$148,769 to $189,155
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