What are the responsibilities and job description for the Director of Sales and Marketing position at RoomsRelay?
Director of Sales & Marketing – New York City
Lead the Commercial Engine of a Flagship NYC Hote
lWe’re recruiting a Director of Sales & Marketing for a prominent upscale-boutique hotel in the heart of NYC. This is a true commercial leadership role: you own topline performance, market positioning, and comp-set share
.If you’ve built high-performing sales teams, consistently outperformed the comp set, and know how to win in a hyper-competitive market, this role is built for you
.The Rol
eOwn the hotel’s commercial strategy across Sales, Marketing, Digital, and Revenue alignment. You’ll lead a strong team, partner closely with Ownership and Brand, and drive performance across Corporate, Group, Entertainment, Leisure, and Direct channels
.This is an Executive Committee role with direct accountability for revenue outcomes
.
What You’ll O
wn
Commercial Strategy & Sales Leaders
- hipBuild and execute the hotel’s commercial plan aligned to revenue targe
- ts.Lead teams across Corporate, Group, Transient, Entertainment, and Travel Tra
- de.Create a proactive sales culture focused on new business, key accounts, and measurable outp
- ut.Partner with Revenue Management on pricing, forecasting, and market m
ix.
Marketing & Brand Positio
- ningOwn digital, content, partnerships, and brand positioning to drive direct dem
- and.Manage PR, creative agencies, and marketing vend
- ors.Ensure cohesive storytelling across web, campaigns, and on-property activati
ons.
Revenue Growth & Market
- ShareConsistently outperform the comp
- set.Optimize OTA, wholesale, corporate, group, and entertainment chan
- nels.Expand NYC market penetration through agency, corporate, and entertainment relations
hips.
Leadership & Executive Collabo
- rationBuild and coach a high-performance commercial
- team.Run weekly performance cadences with clear
- KPIs.Serve as a senior leader on the Executive Comm
ittee.
Owner & Asset Manager Eng
- agementPresent performance with clarity and actionable i
- nsight.Lead budget, forecasting, and long-range revenue st
- rategy.Align commercial priorities with ownership obje
ctives.
What
It Takes
E
- xperience8–15 years progressive hotel sales ex
- perience.3–5 years as DOSM in a major market (NYC experience strongly pr
- eferred).Proven track record of beating budget and gaining mark
- et share.Luxury, lifestyle, or high-volume corporate hotel experience p
referre
- d.ProfileCommercially sharp with deep knowledge of NYC demand
- drivers.Data-driven, fast-moving, and accountable for
- outcomes.Strong people leader who builds performance
- cultures.Excellent at negotiations, stakeholder management, and
- closing.Fluent in revenue management fundamentals and digital m
arketing.Why This
- Role WinsReal authority over the commercia
- l engine.High-profile asset in the most competitive hotel market in North
- America.Ownership group that values performance, not
- excuses.Opportunity to build a legacy commercial platform, not just “manage a